This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.

Organizational Citizenship Behavior (OCB) refers to voluntary actions that are not directly rewarded by the formal reward system but that contribute to organizational effectiveness. Organizational citizenship behavior (OCB) is a reflection of the added value of employees and contributes to job performance, job satisfaction, and organizational commitment. PT Erindo Mandiri is a company engaged in the production of bottled mineral water. This study aims to evaluate the effect of job satisfaction and organizational commitment on organizational citizenship behavior (OCB) at PT Erindo Mandiri, as well as to ascertain how HR management can improve company effectiveness through OCB. In this case, the researcher employs an associative method with the objective of discerning the impact of job satisfaction (X1) and organizational commitment (X2) on the organizational citizenship behavior variable (Y) at PT Erindo Madiri. The results of the research conducted at PT Erindo Mandiri indicate that job satisfaction and organizational commitment exert a positive influence on organizational citizenship behavior (OCB). The conjunction of these two variables engenders augmented individual and collective efficacy, as well as organizational systems that culminate in superior HR performance, characterized by minimal absenteeism and negligible deviations.

This research aims to explore how price and product quality influence purchasing decisions for Y.O.U cosmetics at Panda Lovely Jombang. Given the rapid growth of Indonesia's cosmetics market, Y.O.U has emerged as a local brand offering quality products at competitive prices. Panda Lovely, with its numerous branches across Java Island, is one of Y.O.U’s primary distributors. The study adopts a quantitative approach using associative methods, with data collected through questionnaires from 100 Panda Lovely Jombang customers. Multiple linear regression analysis was employed to examine the relationship between independent variables (price and product quality) and the dependent variable (purchase decisions). The findings reveal that both price and product quality, individually and combined, significantly impact purchasing decisions. Key factors influencing consumer choices include affordability, the alignment of quality with expected benefits, and product durability. This research offers valuable insights for both Panda Lovely managers and Y.O.U producers to refine marketing strategies that cater to consumer needs and preferences.

This study aims to analyze the influence of work discipline and job satisfaction on employee performance at PT ABSH Fragrance Creation Jombang. The background of this research focuses on the crucial role of these two factors in enhancing employee productivity and work effectiveness. The approach used is quantitative, with data collected through questionnaires distributed to 40 employees. The analysis results indicate that work discipline does not have a significant impact on employee performance, with a significance value of 0.185. Meanwhile, job satisfaction is proven to have a significant effect on employee performance, with a significance value of 0.000. Multiple regression analysis reveals that, simultaneously, both independent variables contribute significantly to employee performance, with a coefficient of determination (adjusted R²) of 0.785. This means that 78.5% of the variation in employee performance can be explained by work discipline and job satisfaction. These findings highlight the importance of improving job satisfaction as a key strategy to enhance employee performance in the company. This study is expected to provide recommendations for management in formulating more effective policies to improve employee satisfaction and performance.