The rapid development of the Haji and Umrah Travel Bureau industry at this time requires that a Haji and Umrah travel agency company must have the ability to compete. To address this, every Haji and Umrah travel agency company is required to improve its strategy in marketing its products. Because the implementation of an effective marketing strategy is one of the ways in which companies can distribute Haji/Umroh package products that suit the needs and demands of pilgrims. The purpose of this research is to analyze the marketing strategy for Haji and Umrah package products at Rizkia Tour & Travel Bukittinggi Branch. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective pilgrims and Umrah pilgrims make choices about Umrah and Haji packages with considerations such as the type of Haji/Umrah packages, affordable Umrah and Haji package prices, comfort while traveling Umrah/Haji and so on.
 
 

Perkembangan dunia industri yang sangat pesat pada sekarang ini menuntut suatu perusahaan memiliki kemampuan bersaing. Untuk menyikapi hal tersebut, maka setiap perusahaan dituntut untuk memperbaiki strategi didalam memasarkan produknya. Karena penerapan strategi pemasaran yang efektif adalah salah satu cara yang dilakukan oleh perusahaan agar dapat mendistribusikan produk yang sesuai dengan kebutuhan dan permintaan konsumen.  Tujuan dari penelitian adalah untuk menganalisa strategi pemasaran produk Pina Furniture Bypass Lubeg Padang. Penelitian ini menggunakan metode kualitatif dan tergolong kepada field research dengan wawancara semi terstruktur dan dokumentasi sebagai teknik pengumpulan data. Temuan dari penelitian ini bahwa calon konsumen furniture dalam membeli furniture dengan pertimbangan seperti produk unik, harga yang terjangkau, nyaman dipakai dan lain sebagainya.

Public demand for motorcycles is always increasing. The motorcycle manufacturers compete with each other to offer their products. Yamaha is one of the largest and most excellent automotive companies, especially in Indonesia. In the current uncertain economic situation due to the Covid-19 pandemic crisis, this has resulted in sluggishness in motorcycle sales. So that before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products to be marketed. The purpose of the study was to analyze consumer behavior in deciding to purchase a Yamaha motorcycle at CV Tjahaja Baru Lubuk Buaya Padang. This study uses qualitative methods and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorcycle take a lot of considerations to get the motorcycle they want, what are the advantages of a motorcycle, an affordable price, if purchased on credit with low interest and so on.