Assessment of success in achieving high sales targets for a company can be measured from the increase in impulsive buying. To achieve impulse buying behavior, companies must consider factors that can influence this behavior, such as dscount and live streaming. The purpose of this research is to determine the effect of discounts on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, the influence of live streaming on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, as well as the influence of discounts and live streaming on impulsive buying in consumers of Berhijab.co online shop products in Lumbung. This research method uses a survey method with a quantitative approach. The population of this research is consumers of the online shop Berhijab.co. The sampling technique was carried out using a non-probability random sampling method, data was collected by distributing questionnaires to 98 respondents. Data analysis was carried out using simple correlation coefficient analysis, multiple correlation coefficient analysis, coefficient of determination, multiple linear regression analysis, t test, and F test. The results of this study show that: the effect of discounts on impulsive buying is high, the effect of live streaming on impulsive buying is high and The influence of discounts and live streaming on impulsive buying is high.

In order to support the smooth teaching and learning process at the State Junior High School (SMP) 2 Lambu, Bima Regency, a department that supports these activities is needed, namely administration. Administration is a part of the school that functions as a supporter of teaching and learning activities that take place at the Junior High School (SMP) Negeri 2 Lambu, Bima Regency so that it runs smoothly according to what has been planned and can be achieved as desired. With the development of the era which is now better known as the era of globalization, the administrative function must be able to improve its quality regarding technology, especially information technology or better known as the computerized era.