High competition in the online transportation industry is marked by the increasing number of companies engaged in online transportation services, one of which is Gojek. This quantitative study aims to determine the effect received by consumer satisfaction with promotion, service quality and price perceptions on goride services in South Tangerang. Data was collected through distributing questionnaires. The sample used was 97 respondents. Non-probability sampling technique with purposive sampling method was used as the sample determination. The results showed that promotion, service quality, and price perception had a significant effect on customer satisfaction.

Netflix is a video on demand application that provides various film entertainment. The purpose of this research is to determine the influence that purchasing decisions have on brand image, lifestyle and content marketing. A quantitative approach using the population of all Netflix subscription service users in South Jakarta is. The technique used is non-probability sampling because the population size is not known with certainty. Data was collected through distributing questionnaires. The sample used in this research was 97 respondents who were determined by purposive sampling using specified criteria. Data were analyzed using SPSS version 27 software. The research results showed that purchasing decisions were significantly influenced by brand image, lifestyle, and content marketing had a significant influence on purchasing decisions.

The rapid competition in the food and beverage industry is characterized by the number of companies engaged in fast food. This is due to the large number of food and beverage industries which make one the contributing factors in making purchasing decisions. The purpose of this study was to determine and examine the effect of word of mouth, price and product quality on purchasing decisions at Warung Nasi Uranng Sunda Khas Cianjur in Bumi Serpong Damai. The sample used in this study indicates that word of mouth has on influence on purchasing decisions, while price and product quality have a significant effect on purchasing decision.

This study aims to determine the impact of product quality, service quality, and social media marketing (Instagram) on purchasing decisions for consumers of Kopi Kenangan RC Veteran (drive-thru). This research is quantitative in nature. The sample consists of 100 respondents, selected using a non-probability sampling method with accidental sampling and the Lemeshow formula. Data collection was conducted through a questionnaire using a Likert scale, and the data were processed using Microsoft Excel 2019 and SPSS Software version 22. The data analysis included validity and reliability tests, classical assumption tests, hypothesis testing, and multiple linear regression. The results of this study indicate that the variables of product quality, service quality, and social media marketing each have a positive effect on purchasing decisions. Additionally, product quality, service quality, and social media marketing collectively have a positive impact on purchasing decisions