Production is the activity of producing goods or services. Usually this activity is carried out in order to add value to the use or benefits of goods and services. The aim of this research is to determine the costs and revenues of vannamei shrimp cultivation in intensive ponds in CV. Kurnia Tirta Makmur. The research method used was purposive sampling. Data collection is divided into two types, namely primary data collection and secondary data collection. This research uses one data analysis, namely income analysis. Based on the Analysis of Business Income in the Cultivation Process of Vanammei Shrimp (Lithoppenaeus Vannamei) in Intensive Ponds at Cv. Kurnia Tirta Makmur Fixed Costs for the Vannamei Shrimp Farming Business are IDR. 286,271,456, Variable Costs for the Vannamei Shrimp Farming Business amounting to Rp. 1,170,903,367, Vannamei Shrimp Farm Business Costs of Rp. 1,457,174,823, Revenue from Vannamei Shrimp Farming Business amounting to Rp. 3,027,403,731, Vannamei Shrimp Farming Business Income of Rp. 1,552,228,907.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.