This research is a descriptive qualitative research that aims to analyze the diversification of tofu products and the factors that encourage it. The research location is in the tofu company, Mrs. Mujiani, Tropodo village, Krian sub-district. The informants in this study were the tofu business owner, Mrs. Mujiani, an employee of the production department, a customer, and a customer of a competitor's product. After the data was taken and checked for validity with triangulation methods including data triangulation, source, and technique triangulation, then data analysis was carried out. The results of the analysis are that the product diversification at Mrs. Mujiani's tofu company is in the tofu variants, namely fried tofu, half-cooked Chinese tofu and raw Chinese tofu, after product diversification there is an increase in sales so that the company's income also increases, this can increase product competitiveness in the market. . Whereas the driving factors for product diversification are, among others, the company wants to increase sales turnover so that profits can increase, increase distributors or salespeople, reduce production costs so that efficiency and effectiveness are obtained, employees become solid and strong, and are driven by the desire to use large capacity machines.

The purpose of this study was to evaluate several factors that hinder business growth, included capital constraints, quality of human resources, marketing capabilities, access to information, and partnerships in Surabaya. Respondents in this study were traditional micro snack entrepreneurs that used purposive sampling instrument like a Likert scale. In this study, the data analysis was used multiple linear regression. The findings in this study were the variables of capital, quality of human resources, marketing ability, access to information, and partnerships did not affect business growth. However, partially the capital variable did not have a significant effect on the growth of micro-businesses, while the variable of marketing ability increases negatively on the growth of micro-businesses, however, consumers can buy directly by visiting the business premises. The variable access to information has a significant and most dominant effect on business growth with a regression coefficient is 1.603 with a significance level of 0.013. The partnership variable has a significant effect on the growth of micro-businesses. In the development of MSME businesses, the presence of partners was very helpful and increased business growth