This community service aims to increase the competitiveness and visibility of Kedai Gading Serpong MSMEs through the creation of offline promotional media and the addition of locations on Google Maps. Within ± 2 months, the community service team provided promotional assistance in the form of banner redesign, menu creation, and location improvements on Google Maps. Through the planning, implementation, and evaluation stages, the program has succeeded in improving the professionalism and accessibility of store customers. As a result, the increase in visibility and attractiveness of the store can be seen through the installation of banners, menu posts, and the addition of locations on Google Maps. Kedai Gading Serpong positively welcomed this program, showing success in improving promotions and services. In conclusion, the combination of offline and digital promotion is effective in developing MSMEs in the era of fierce market competition.

This study analyzes the digital marketing strategies between two leading digital banking applications in Indonesia, namely MyBCA from Bank Central Asia (BCA) and Wondr by BNI from Bank Negara Indonesia (BNI). The research focuses on comparing features, digital marketing strategies, as well as customer acquisition and retention of the two applications. Data was obtained through secondary sources and analyzed qualitatively and quantitatively. The results show that although both applications have excellent features, MyBCA emphasizes simplicity and ease of use for general users, while Wondr by BNI focuses more on the younger generation with innovative and deeper personalization features. The digital marketing strategies employed by the two banks also differ, with MyBCA relying more on social media and email marketing, while Wondr by BNI predominantly uses influencer marketing. The conclusion of this study is that both applications have their respective strengths in meeting the needs of their customers.