Starting a home bakery and donut business is an attractive option for many individuals who have skills in cooking or baking, as well as an interest in the food industry. By taking advantage of time flexibility and lower initial costs than opening a physical store, this business offers the potential to generate additional income or even become a main source of income. Supporting quality and innovative food products on the menu can win the hearts of local customers and support the community economy. Although there are challenges in terms of licensing, operational management, and adapting to market changes, strategic steps in market research, business planning, product development, marketing, and inventory management can help build a successful and sustainable business in this sector. In conclusion, starting a bakery and donut business at home is not only about cooking skills, but also about creativity, effective business management, and commitment to providing added value to customers and the community as a whole.

The basic knowledge and strategies of microenterprise actors are important to help them manage and develop their businesses more effectively. The following section presents basic knowledge and strategies that may be useful for microentrepreneurs. Knowledge of the concepts, characteristics and challenges facing microenterprises, including resource constraints, access to capital and scale of operations. Understanding the local market, competitors, consumer trends and purchasing behavior can help determine the right marketing strategy. Basic issues of financial management, Hopefully, SWOT analysis can help business stakeholders reassess the internal and external factors of the business.