As foreign films and television shows increasingly showcase superior production values, audiences in Sichuan have developed higher expectations regarding the quality of content they consume. This shift is primarily driven by exposure to advanced filming techniques, sophisticated storytelling, and high production standards seen in successful foreign media. This study examines how viewers become accustomed to these elevated standards, often favoring local productions that reflect the quality and innovation found in international offerings. This trend  compels  local  media  producers  to  enhance their  production  capabilities,  adopting advanced technologies and techniques to meet the evolving demands of their audience. As a result, the integration of foreign production technologies not only improves the quality of local content but also influences viewer behavior, leading to a preference for productions that exhibit high artistic and technical standards. The relationship between foreign advanced production technologies and viewer preferences in Sichuan underscores a significant shift in the local media landscape. As audiences increasingly demand higher-quality content, local media must adapt by embracing technological advancements to enhance their productions and align with viewer expectations.

The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.

The study examines the impact of class culture on Generation Z's apparel purchasing behavior in Guangzhou, focusing on the influence of social media. It highlights how social media platforms are crucial in allowing Generation Z to express their identities and aspirations, revealing the complex relationship between class, status, and consumer habits. The research indicates that social media shapes fashion trends and reinforces the need for social validation through interactions with peers and influencer endorsements. As Generation Z navigates a rapidly changing cultural landscape, their purchasing decisions are significantly influenced by their desire to conform to perceived social norms and values. The findings emphasize that brands need to understand and adapt to the nuances of class dynamics in order to connect with this demographic effectively. It suggests that marketing strategies should prioritize authenticity and relatability, based on insights gathered from a sample of 392 participants in the study.