Micro, Small, and Medium Enterprises (MSMEs) play a significant role in national economic growth. In today’s digital era, leveraging technology—particularly social media—has become an essential marketing strategy to ensure business sustainability. Lapak Kirani, a culinary MSME located in Bima City, has faced challenges in optimizing social media as a promotional tool. This community service program aimed to assist Lapak Kirani in independently managing digital marketing by providing training on social media account creation, promotional content development, and effective caption writing. The implementation method consisted of four stages: observation, socialization, mentoring, and evaluation. The results indicated an improvement in the MSME owner's understanding and skills in executing digital marketing strategies. This assistance is expected to expand product marketing reach and enhance the competitiveness of MSMEs in a sustainable manner.

Employment insurance is an important instrument in the social protection of workers. In Indonesia, BPJS Ketenagakerjaan has launched various insurance programs, including JKK, JKM, JHT, and JKP. However, the effectiveness of these programs in improving the welfare of workers, especially the informal sector which accounts for more than 59% of the workforce, remains a question. This study uses a quantitative approach with descriptive and linear regression methods on secondary data from BPJS and BPS for the last five years. The results show that there is an imbalance in participation between the formal and informal sectors due to low literacy and limited regulations. This research produces a databased participatory recommendation model to improve the effectiveness of the BPJS Ketenagakerjaan program and encourage social inclusion for all workers.

The low level of nationalism knowledge has led to the prominence of autonomous region implementation concerning the status of local people, low social concern, increased religious symbolism, rising acts of violence, and social disharmony, which have become serious issues in society. The aim of this research is to produce the Peace Generation Games Learning Media to enhance global nationalism awareness among students at IISIP Yapis Biak Papua. The research uses the development model from Borg and Gall, which includes planning, product design, product validation, product trials, and final product. The validation showed no need for revision. The trial was conducted on students by measuring their accuracy in answering questions during the game within a 5-second duration to assess their knowledge of global nationalism. The average result of the Peace Generation Games without revisions shows that 20 students completed the game successfully. Based on the results, it can be concluded that this learning media is valid, practical, and effective, thus improving the learning process in enhancing global nationalism awareness among students.

This research aims to evaluate strategies for increasing beef cattle productivity through optimizing concentrate feed based on local ingredients in Perbaungan, Serdang Bedagai Regency. Surveys and interviews were conducted to collect data regarding feeding patterns, costs and production efficiency. The research results show that concentrate feed, although more expensive than forage, provides higher efficiency in supporting daily weight gain in beef cattle. Local ingredients such as rice bran, palm oil cake and tofu dregs have great potential for use in concentrate formulations, thereby reducing costs and increasing the sustainability of livestock businesses. Optimal strategies include providing concentrate as needed, combining with forage, and managing feed stock. This optimization has been proven to be able to increase beef cattle. productivity and support national meat self-sufficiency efforts

Indonesia is one of the countries that cultivate various plants. Plants are not only used for food or decoration, plants are also very useful as medicines and healers. Plants that can be used to treat and cure diseases are commonly called live pharmacies. live pharmacy plants are quite useful to be used as a source of business because they can be sold and certainly improve the village economy.This research method uses a practical approach directly by going to the community to conduct counseling and planting practices. The results of this study are that the community is still unfamiliar with the concept of live pharmacy, with the practice of planting and counseling about live pharmacy making the Sumber Agung Village Community who are present there become more aware of the use of vacant land to plant useful plants

The purpose of the research  was to know about the perceptions of the Communication Science students of IISIP YAPIS Biak Papua, on the implementation of MBKM program. The method used of the research  was descriptive qualitative. The informants consisted of 2 which is the students from semester 5 that had participated the exchange program, which is L is from Batch 2 and R from Batch 3. The data collected by using interview. The data analyzed by using the theory of Miles and Huberman. The result of the research show that, the students perceived the MBKM program especially the students exchange program (1) has impacted their academic growth and1) has impacted their academic growth and give networking opportunities, (2) has the area for improving which is about the late of funding disbursement process, and (3) need to be recommended to other students in order to broaden their perspectives and networking.

This research was aimed to find out whether the implementation of Project Based Learning can be effectively increasing students’ writing skills. Quantitative method was used in this research by giving pre-test and post-test in order to know the students’ productivity in writing. There were 25 students as the participants.  They were in the fifth semester in which 13 students became the experimental class and the 12 students became the controlled class. The mean score showed that the pretest was 50 and the score of the posttest was 76,15. The percentage and frequency of the students’ score on the pretest for experimental class showed that 7 or 54% got an average score, 5 or 38% got a poor score, and 1 or 8% got a very poor score. While, after the researcher conducted the project based learning, the posttest showed that 5 or 38% of students got very good scores, 2 or 15% of students got a good score and 6 or 46% students got an average score. There was a significant difference between the pretest and posttest. based on the result, there was a significant difference between the experimental class and the controlled class in their writing achievement. Hence, the implementation of project based learning was effective in increasing students' writing ability in writing news.

Ngandong Village, Gantiwarno District is the village designated to be the location for implementing KKN with the theme Disaster Resilient Village. The problems faced by Ngandong Village based on the results of research conducted include sedimentation, landslides and flooding. The aim of holding KKN in Ngandong Village is to ensure that Ngandong Village can become a Disaster Resilient Village and increase the capacity of the village community in the context of disaster management. Activities carried out in efforts to develop Disaster Resilient Villages include FPRB (Disaster Risk Reduction Forum), SPAB (Disaster Safe Education Unit), Volunteer Capacity Building, Disaster Literacy, Evacuation and Disaster Prone Route Signs, Disaster Recap and Socialization Maps, and making EWS Tools (Early Warning System). Apart from the main activities, there are supporting activities to increase capacity in the form of Ecoprint training and decorating Pertiwi Kindergarten.

Abstrak : Dunia bisnis pada masa sekarang ini terus mengalami perkembangan yang begitu pesat, semakin  banyak perusahaan-perusahaan berdiri dengan menghasilkan produk yang sama. Berdasarkan hal ini timbul persaingan antar perusahaan, dan saling menunjukkan keunggulan masing-masing. Salah satu bisnis yang paling diminati zaman ini adalah bisnis produk skincare. Hal ini dikarenakan tersedianya peluang untuk mendapatkan market share disektor bisnis produk skincare di Indonesia. Salah satunya yaitu produk dengan merek Ms Glow. Penelitian ini bertujuan untuk mengetahui pengaruh antara celebrity endorser, harga, dan kualitas produk terhadap keputusan pembelian produk Ms Glow. Dimana dalam penelitian ini menggunakan penelitian asosiatif untuk mencari pengaruh Celebrity Endorser (X1), Harga (X2), Kualitas Produk (X3) dan keputusan pembelian (Y) dengan jumlah populasi tidak diketahui pasti jumlahnya dan menggunakan teknik Purposive sampling. Sampling untuk pengambilan data sampel sebanyak 96 responden. Instrumen penelitian menggunakan skala likert dengan menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, regresi linier berganda, analisis koefisien korelasi (R), analisis koefisien determinasi (R2), uji t dan uji f. Hasil penelitian menunjukan yaitu 1) Tidak terdapat pengaruh Celebrity Endorser terhadap keputusan pembelian pada Ms Glow nilai hitung sebesar -0,190, 2) Tidak terdapat pengaruh Harga terhadap keputusan pembelian pada Ms Glow nilai hitung sebesar 1,002, 3) Terdapat pengaruh Kualitas Produk terhadap Keputusan pembelian pada Ms Glow nilai hitung sebesar 5,223, 4) Terdapat pengaruh secara signifkan Celebrity Endorser, Harga dan kualitas Produk terhadap Keputusan Pembelian Produk Ms Glow sehingga diperoleh nilai f hitung sebesar 35,925.
 
Kata Kunci: Celebrity Endorser, Harga, Kualitas Produk, Keputusan Pembelian
 

Dunia bisnis yang tumbuh dengan pesat menjadi tantangan maupun ancaman bagi para pelaku usaha agar dapat memenangkan persaingan dan mempertahankan kelangsungan hidup perusahaannya, dimana kebutuhan hidup masyarakat baik di lihat dari segi kebutuhan primer maupun sekunder tidak dipungkiri lagi telah dipermudah oleh adanya teknologi yang sangat canggih pada zaman sekarang yang yaitu smartphone. Smartphone adalah telepon genggam yang memiliki sistem operasi untuk masyarakat luas, fungsinya tidak hanya untuk SMS dan telepon saja tetapi pengguna dapat dengan bebas menambahkan aplikasi, menambah fungsi-fungsi atau mengubah sesuai keinginan pengguna .Smartphone menjadi suatu  produk yang menjadi bagian penting bagi hampir setiap aktivitas manusia di zaman sekarang tidak hanya memudahkan dalam berkomunikasi dengan baik tetapi banyaknya aktivitas lain seperti bersosial media,mencari informasi,berbelanja secara online,bermain game dan lain-lainnya yang sangat dipermudah dengan menggunakan smartphone. Banyaknya tipe smartphone yang bermunculan di zaman sekarang menjadikan konsumen sulit untuk membuat keputuskan pembelian produk smartphone i.Penelitian ini bertujuan untunk mengetahui pengaruh atribut produk dan gaya hidup  terhadap keputusan pembelian pada Royal Cell Bima. Dimana penelitian menggunakan asosiatif yaitu untuk mengetahui variable bebas yaitu atribut produk (X1) dan gaya hidup  (X2) terhadap variable terikat yaitu keputusan pembelian (Y) dengan Teknik pengambilan Sampel yaitu Purposive Sampling yaitu berdasarkan penentuan sampel yaitu seluruh pembeli dan pelanggan yang pernah berbelanja di Royal Cell Bma yang tidak diketahui pasti jumlahnhya. 1) terdapat pengaruh signifikan secara parsial atribut produk terhadap keputusan pembelian. nilai hitung sebesar 3,186. 2) terdapat pengaruh signifikan secara parsial gaya hidup terhadap keputusan pembelian di Royal Cell Bima. Nilai hitung sebesar 3,564. 3). terdapat pengaruh signifikan secara simultan atribut produk dan gaya hidup terhadap keputusan pembelian di Royal Cell Bima .diperoleh nilai F hitung sebesar 30,068