In the ever-evolving digital era, the concept of "Think Globally, Act Locally" emerges as a key strategy for managing creative and innovative digital businesses. This study aims to explore how companies can integrate global approaches with local adaptations to enhance business competitiveness. The research method involves literature analysis, interactive discussions in webinars, and case studies on digital strategy implementation. Findings reveal that the success of digital businesses is highly influenced by their adaptability to local market needs while maintaining a global vision. The study implies the significance of innovation and creativity in developing culturally relevant products and services, along with leveraging digital technology as a strategic tool. Strategies combining local and global perspectives have the potential to foster sustainable business growth.

This research aims to investigate the multifaceted components influencing the competitive edge of Small and Medium Enterprises (SMEs). The research model integrates financial knowledge, AI integration, human capital, and digital marketing to explore their collective impact on SME competitiveness. Through purposive sampling, SMEs across diverse sectors will be selected for in-depth interviews and focus group discussions. Data analysis will employ thematic analysis techniques to derive rich insights from qualitative data. The study anticipates uncovering nuanced relationships between the aforementioned variables and SME competitiveness. Findings will contribute to enhancing understanding of the intricate dynamics shaping SME competitiveness and inform strategic interventions to bolster their competitive edge in the market landscape.