This study aims to analyze the marketing strategy of the Multi-Service Ijarah product at BMT Mentari Bumi Panican, Purbalingga, using a SWOT analysis approach. The Multi-Service Ijarah is a service-based financing product used for non-asset needs such as education, healthcare, and other urgent expenses. Despite its great potential, the utilization rate remains low, accounting for only 19% of the total financing distributed. This research applies both descriptive quantitative and qualitative methods, through questionnaires and interviews with BMT's internal parties. The findings reveal that the main strengths of BMT lie in its fast and friendly service process and the provision of customer education regarding the contract. Its weaknesses include limited socialization and insufficient use of digital technology. Opportunities exist in fulfilling emergency financial needs, particularly for customers requiring flexible repayment options. However, threats arise from the public's lack of understanding of the Ijarah concept and competition from more recognized and accessible financial institutions and Islamic fintech platforms. Based on the identified SWOT factors, the study recommends strengthening promotional strategies, leveraging digital tools, and enhancing community education to improve competitiveness and market penetration of the Multi-Service Ijarah product. This research is expected to contribute to developing more effective marketing strategies in Islamic microfinance institutions.

The quality of education is measured through the quality of education services provided in schools. The quality is described through the mission and vision as well as the objectives of the learning programs proposed to the community as users of educational services provided by schools. In developing and improving the quality of education, the role of the principal is very important, because the principal makes the strategy so that the learning process in accordance with the learning objectives and targets can be achieved effectively and efficiently.The research was conducted at SMA AL-Muhajirin 2 Purwakarta which implemented a superior program based on pesantren, in developing and increasing students' knowledge of religious and world sciences. The study used descriptive qualitative methods to find real data, researchers conducted in-depth observations and interviews to find out the concept of the flagship program at SMA AL-Muhajirin 2 Purwakarta in improving the quality of education.