This study aims to reveal the influence of various factors in digital marketing on consumer purchases on the TikTok Shop platform. This study specifically aims to assess the impact of content marketing and online customer reviews on purchasing decisions with customer trust as an intervening variable on TikTok Shop customer in Pati. This study uses a quantitative method. The population studied was TikTok Shop consumers in the Pati area, with an unknown number. A total of 97 respondents were sampled through a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using SmartPls 3 software. The results of the study showed that content marketing had an influence on purchasing decisions, while online customer reviews did not have a significant influence. In addition, content marketing and online customer reviews had an effect on purchasing decisions. However, customer trust was not proven to influence purchasing decisions. Content marketing and online customer reviews also had no influence on purchasing decisions through customer trust as an intervening variable on TikTok Shop customer in Pati.

This research aims to analyze the influence of price and product quality on purchasing decisions with purchase intention as a mediation variable in UMKM of Kacang Kulit Cap AS in Blora Regency. The method used is quantitative with an associative approach and multiple linear regression analysis using SmartPLS software. The sample of this study consisted of 389 respondents who were selected using the simple random sampling technique. Research results show that price and product quality have a positive and significant effect on purchase intention, while product quality does not have a direct significant effect on purchasing decisions. Purchase intention is proven to play a role as a significant mediation variable between price and product quality with purchasing decisions. These findings show that competitive prices and good product quality can increase purchase intention and purchasing decisions, thus providing practical implications for UMKM to continue to improve their pricing strategies and product quality.

This research aims to analyze Working Capital Management and Leverage on Profitability Through Good Corporate Governance (Empirical Study of Consumer Cyclicals Sector Companies Listed on the Indonesian Stock Exchange (BEI) for the 2020 – 2022 Period. The research population is all listed Consumer Cyclicals sector companies on the Indonesia Stock Exchange (BEI) for the period 2020 - 2022 with a total of 139 companies, the sample that has been determined in this research is 31 companies using non-probability sampling techniques with the Purposive Sampling method. Data analysis in this research uses the SmartPLS program. Hypothesis testing using the SEM-PLS approach. The results of the analysis and discussion of Working Capital Management have an effect on Profitability, Leverage has no effect on Profitability, Good Corporate Governance has an effect on Profitability, indirectly  Working Capital Management has no effect on Profitability through Good Corporate Governance, and indirectly h Leverage has no effect on Profitability through Good Corporate Governance in Consumer Cyclicals Sector Companies Listed on the Indonesia Stock Exchange (BEI) for the 2020 – 2022 Period.
 
 

This study aims to determine the influence of organizational culture, job engagement, organizational environment on the performance of Tpi Tasik Agung Rembang employees. This type of research uses quantitative research methods and the data used in this study is primary data. The population in this study was TPI Tasik Agung Rembang, this study used non-probability techniques with a saturated sample of 80 respondents. The measurement of this study used a Likert scale which was then processed with the IBM SPSS Statistical Version 25 analysis tool using multiple linear analysis. The results of this study show that there is a positive and significant influence between organizational culture and performance partially, job engagement has a positive and significant effect on performance partially, the organizational environment has a positive and significant effect on performance partially. The results of the coefficient of determination (R2) test obtained a value from Ajusted R Square of 0.341 or 34.1% showed that performance variables were influenced by organizational culture variables, job engagement, organizational environment while 65.9% were influenced by other variables

This study aims to analyze the effect of compensation, leadership style, work environment, and perceptions of job opportunities on employee turnover intention. The population used in this study were all employees working and the sample used is 70 employees. This study used non-probability sampling technique research methods with saturated sampling method (census). Data analysis in this study used the SPSS 24 program. The data analysis technique used was multiple linear regression analysis. The results of the analysis and discussion show that the variable Compensation has a partial negative effect on Turnover Intention, Leadership Style has a partial negative effect on Turnover Intention, Work Environment has a partial negative effect on Turnover Intention, and Perception of Work Opportunities has a partial positive effect on Turnover Intention.