Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Management Community-based natural resource management and conservation is an effective approach in maintaining environmental sustainability and improving the welfare of local communities. This research aims to analyze the natural resource management and conservation strategies implemented by the people of Tanjungsari Village, Sadananya District, Ciamis Regency. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation studies. The results showed that the Tanjungsari Village community has developed various local initiatives to preserve water sources, and manage tourist attractions in the village. The active participation of the community in conservation activities, support from the local government, and cooperation with non-governmental organizations are key factors in the success of this program. The study concludes that a community-based approach to natural resource management is not only able to preserve the environment, but also contributes to improving the economic and social welfare of local communities. In addition to management, socialization was held. The implementation of these socialization activities is proven to increase the understanding and skills of the community in managing tourism potential in a sustainable manner. In addition, support from the local government and active participation of the community are important factors in the development of curug lewi pamipiran as a leading tourist attraction in Ciamis Regency. This study concludes that institutional strengthening through socialization and training is an effective strategy to optimize regional tourism potential, improve community welfare, and encourage local economic development.