As a result, the goal of this article is to examine the marketing mix used by Antam's Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and challenges faced by the marketing mix within the Antam Group Pajajaran Branch, and to develop marketing strategy recommendations to address both internal and external challenges encountered during the process of marketing gold savings products at the Antam Group Pajajaran Branch. Data for this study was acquired through interviews, observations, and recording using a qualitative descriptive methodology. The Antam Pajajaran Group Branch Managers, the Antam Pajajaran Branch Group Marketing Department, and the Gold Savings Products Pajajaran Bandung Branch's clients served as the study's informants. This study used the marketing mix theory as a guide. The study's conclusions include the marketing tactics used by Antam Group's Pajajaran Branch, which apply segmentation, targeting, and positioning principles, as well as the marketing mix, which includes product, price, place, promotion, people, processes, and facilities.

The study aims to investigate the impact of generation Z consumer behavior on site qualities, privacy security, online shopping services, and shopping enjoyment, as well as mediating shopping pleasure on online impulse purchases. The rapid expansion of e-commerce, along with the buying habits of Generation Z, leads to unexpected or impulse purchases. This study is quantitative, with primary data collected through a purposive sampling method. The number of respondents who met the criterion of generation Z in West Java, aged 18-35 years, and had shopped on the West Java Shoppe website was 159. The data analysis method employs the Structural Equation Model (SEM) in conjunction with the SmartPLS 3.0 programs. The findings reveal that site features have a direct impact on online impulse purchase behavior, but not privacy security. Online shopping services have little direct impact on online impulse purchases. Site qualities, privacy security, and online buying services all have an impact on purchasing experience. Shopping pleasure increases online impulse buying behavior.
 

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
 
 

Jambi Province is one of the provinces with the largest number of Palm Oil Mills in Indonesia. The large number of PKS that exist and the number of customers that are not too many make each PKS must be able to maintain its relationship so that sales do not decrease. The existence of intense competition and the need to maintain relationships is the phenomenon behind this research so that the purpose of this research is to analyze the effect of Relationship Marketing Inputs on customer loyalty at PT. Sucofindo Jambi This research was conducted using a questionnaire method on 65 customers of PT. Sucofindo Jambi The data analysis method used is quantitative analysis, namely analyzing through statistical calculations with the help of the SPSS version 19.0 program. The results of data analysis show that understanding customer expectations, building service partnership and total quality management have a positive and significant effect on customer loyalty of PT. Sucofindo Jambi. while the empowering employees variable has no effect and is not significant on customer loyalty of PT. Sucofindo Jambi.