The aim of this research is to identify the marketing channel pattern for spring onions in Duriaasi Village, Wonggeduku District, Konawe Regency and analyze the level of marketing efficiency of spring onions in Duriaasi Village, Wonggeduku District, Konawe Regency. The research was carried out from April to June 2024, in Duriaasi Village, Wongeduku District, Konawe Regency. Determining the population was selected from farmers by census, namely all farmers who are trying to grow leeks in Duriaasi Village, Wonggeduku District, Konawe Regency and marketing institutions, namely the number of farmers is 14 people and 3 village collecting traders and 10 retail traders. The analysis used is marketing margin analysis  and marketing efficiency.Based on the research results, there are two types of marketing channels for green onions, namely producers to collectors to retailers to consumers who have marketing costs of IDR 1,700/Kg, marketing channel II namely from producers to   retailers to consumers which has marketing costs of IDR 1,000/ Kg and the marketing efficiency of green onions in marketing channel I reaches 82% and marketing channel II reaches 70 %. This means that the large percentage share of the price received by farmers and the low marketing costs incurred at leek marketing institutions in Duriaasi Village, Wongeduku District, Konawe Regency.

This study aims to determine the marketing strategy of sangkuriang catfish seeds (Clarias gariepinu var) in Tawamelewe Village, Uepai District, Konawe Regency using SWOT analysis. The respondents in this study were the owner of a catfish hatchery, Mr. Nengah Sama. The results of the analysis of the sangkuriang catfish hatchery business began in 2013 with a pond area of ??20 ares, until now in 2024 with a pond area of ??2 ha. The business capital is IDR 3,000,000-5,000,000. up to the current capital of IDR 30,000,000.-50,000,000. The monthly income of UPR Nengah Surya mina reaches IDR 6,000,000.- IDR 8,000,000. if demand is high, the monthly income reaches IDR 8,000,000.- IDR 10,000,000. The results of internal and external factors, the strength factor of the Sangkuriang Catfish Seedling Business in Tawamelewe Village, Uepai District is superior compared to its weaknesses. The opportunity factor in the current condition is quite large compared to its threats. The Sangkuriang Catfish Seedling Business in Tawamelewe Village, Uepai District is currently in Quadrant I, a company that is in quadrant I is a very profitable situation. The company has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that can be done is by supporting aggressive business growth.

The purpose of this study was to analyze the factors that influence farmers' interest in cultivating patchouli in Toriki Village, Anggaberi District, Konawe Regency. The population in this study were all patchouli farmers in Toriki Village, totaling 15 farmers. So that the sample of this study was 15 people. The measurement scale used in this study was the Likert Rating Scale (SLR). To analyze the factors that influence farmers' interest, multiple regression analysis was used. The results showed that variables (X1), (X2), (X4) influenced the interest of patchouli farmers (Y). While variable (X3) showed a negative relationship but had a significant effect on the interest of patchouli farmers (Y) in Toriki Village. The t-test showed that all variables influenced farmers' interest in cultivating patchouli because they had a t count that was greater than the t table (X1 = 7.895, X2 = 3.556, X3 = -3.708, X4 = 10.347> t table 1.81246). from the results of the f test, it shows that the four variables (X1, X2, X3, X4) have a simultaneous effect on the dependent variable (Y) with a calculated f value of 45.345> f table 3.48. The determination coefficient test (R Square) shows an R Square value of 0.948, meaning that the independent variables can explain the dependent variable by 94.8%.