Revenge of the Sith, highlighting how these linguistic tools function as instruments of persuasion and manipulation. As the primary antagonist who masterminds the political and military conflict, Palpatine demonstrates an exceptional ability to control and influence other characters through carefully crafted dialogues. His language choices are not merely designed to maintain social harmony or reduce face-threatening acts (FTAs), but also to achieve hidden personal objectives. By building a sense of camaraderie and shared goals, Palpatine subtly manipulates the hearer’s emotions and decisions, often leading them toward outcomes that favor his agenda. The study employs a qualitative research method, with data drawn from Palpatine’s utterances throughout the film. Brown and Levinson’s (1987) theory of politeness serves as the primary analytical framework to identify the strategies Palpatine employs. The findings indicate that Palpatine frequently uses positive politeness strategies such as offering praise, emphasizing shared values, and creating misleading “common ground” to establish trust. He also makes promises or assurances that appeal to the hearer’s desires, while concealing his manipulative intentions. This research contributes to the broader field of pragmatics and discourse analysis by demonstrating how politeness theory can be applied to fictional narratives, particularly in examining power dynamics and manipulation. Furthermore, the study illustrates how language, when strategically used, can blur the lines between genuine politeness and calculated persuasion. The results highlight the importance of critical awareness in interpreting linguistic strategies in various communication contexts, both fictional and real-world.

English is an international language used by many people in various countries. The ability to use English well can open up international standard educational and employment opportunities, because all companies need employees with a certain level of English skills to reach top positions. Currently there is a phenomenon of people who like to mix Indonesian and English in everyday conversations. This happens because it is influenced by the environment, society, education and trends. People who usually speak one language and then switch to another language, either at the beginning, in the middle or at the end of their speech, are called Bilingual. This research aims to identify the most common types of code switching used by Cinta Laura when creating YouTube content with Sandiaga Uno in the Ruang Sandi Podcast on YouTube. This research uses observation techniques, especially non-participatory, and data collection is carried out by watching one of the contents of the Ruang Sandi Podcast in collaboration with Cinta Laura and only focusing on what she said. The research results show that there are 2 speech data from Tag Code Switching, 10 speech data from Intrasentential Code Switching and 8 speech data from Intersentential Code Switching. The resulting percentage is 10% Tag Code Exchange data, 50% Intrasentential Code Exchange data and 40% Intersentential Code Exchange data.

This research examines the translation of instructions for using skin care products from English into Indonesian, focusing on translation shifts as defined by Catford (1965). These shifts include level shifts and category shifts (structure, class, unit and intra-system shifts). This research analyzes how these shifts occur and adapt to the Indonesian linguistic and cultural context. Data from brands including Wardah, Avoskin, and Garnier were collected and analyzed using a qualitative descriptive method. The findings highlight common shifts, like structural changes due to syntactic differences and word class shifts to maintain meaning. Understanding these shifts can improve translation strategies, ensuring that bilingual packaging is clear, accurate, and culturally appropriate, thus increasing consumer understanding and satisfaction.