Fullball is one of the new sports that has gained a lot of attention from the public. Fullball combines several well-known ball sports such as basketball, futsal and handball. The development of Fullball sports is currently influenced by the marketing of Fullball sports to the public, so the right strategy is needed to introduce Fullball sports. This research was conducted with the objective of conducting a SWOT analysis to see the Strengths, Weaknesses, Opportunities and Threats through the Major League competition as an activity to introduce the new sport of Fullball to the wider community, efficiently, and sustainably. The components analysed include quantitative data through interviews and the author's involvement in Fullball sports. The results showed that the main strengths of Fullball are its uniqueness as a new sport and the strong support from brand sponsors and the government in the implementation of the competition. However, weaknesses include the lack of a solid sports ecosystem, limited facilities and accessibility, and limited resources. In addition, opportunities that can be utilized include the trend of exploring new sports among young people, active use of social media, and the potential for strategic cooperation with various parties. Meanwhile, threats that need to be anticipated are financial instability and low levels of participation from players and audiences. The conclusion of this study emphasizes the importance of strategies that maximize strengths and opportunities, as well as address weaknesses and anticipate threats to support Fullball's marketing success at the national level.

This study is a literature review that discusses the relationship between sports and politics in historical and contemporary contexts. Through an analysis of 10 recent scientific articles and journals, it was found that sports function not only as physical activities, but also as a tool of diplomacy, a symbol of identity, and a means of political expression. This study identifies various forms of political intervention in sports, both at the institutional level such as FIFA and UEFA, and by countries and individuals such as athletes. In Indonesia, history shows that sports have been a medium for political struggle since the colonial era until now as a tool for imaging and policy diplomacy. This finding emphasizes that sports are not neutral spaces, but strategic arenas in the dynamics of power and global identity. This study provides theoretical and practical contributions in understanding the strategic role of sports in socio-political development and encourages broader interdisciplinary studies in the future.

Basketball is a dynamic team sport that emphasizes hand coordination, requiring players to score by shooting the ball into the opponent’s hoop. The game involves five players per team and demands mastery of several fundamental technical skills, including throwing and catching, dribbling, shooting, pivoting, and lay-up techniques. One of the highest individual achievements in basketball is being named the Most Valuable Player (MVP), a title awarded to athletes who demonstrate exceptional performance during a game or tournament. This study aims to analyze the determining factors behind an athlete achieving MVP status, specifically focusing on LeBron James from the United States basketball team during the 2024 Paris Olympics final match against France. The research employs a descriptive method with data collection through document analysis, particularly using official match statistics. The assessment includes both physical performance metrics—such as points, rebounds, assists, blocks, steals, turnovers, and fouls—and psychological aspects, such as mental toughness during competition. Statistical data from the match showed that LeBron James recorded 14 points, 6 rebounds, 1 block, 10 assists, 2 steals, 5 turnovers, and 3 fouls. His shooting efficiency was also high, with a 60% field goal percentage (6/10), 62.5% on two-point shots (5/8), 50% on three-point shots (1/2), and 100% on free throws (1/1). The findings indicate that high contributions in both offensive and defensive aspects significantly influence the MVP designation. This study concludes that MVP recognition is strongly supported by measurable statistical performance and recommends that coaches integrate performance analysis technology to maximize athlete potential based on individual needs.