This study aims to reveal the influence of various factors in digital marketing on consumer purchases on the TikTok Shop platform. This study specifically aims to assess the impact of content marketing and online customer reviews on purchasing decisions with customer trust as an intervening variable on TikTok Shop customer in Pati. This study uses a quantitative method. The population studied was TikTok Shop consumers in the Pati area, with an unknown number. A total of 97 respondents were sampled through a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out using SmartPls 3 software. The results of the study showed that content marketing had an influence on purchasing decisions, while online customer reviews did not have a significant influence. In addition, content marketing and online customer reviews had an effect on purchasing decisions. However, customer trust was not proven to influence purchasing decisions. Content marketing and online customer reviews also had no influence on purchasing decisions through customer trust as an intervening variable on TikTok Shop customer in Pati.

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and training on the use of social media. From the activities that have been carried out, it shows that there is an understanding of social media and its use in the hope of attracting potential buyers which will have an impact on increasing the sales turnover of MSMEs.

The Influence of Direct Marketing on Product Quality and Service Quality on Purchasing Decisions Which Have an Impact on Repurchase Interest in Frozen Fish Ud Products. Karya Mandiri Juwana Management Study Program, PGRI University Semarang 2023. This research aims to measure the influence of direct marketing on product quality and service quality on purchasing decisions which have an impact on interest in repurchasing Frozen Fish Ud products. Juwana's Independent Work This research is a quantitative type of research, namely using a research instrument in the form of a questionnaire which has been prepared into several statements and measured using a 1-5 Likert scale. The population used in this research was UD Frozen fish consumers. Juwana's Independent Work. The sampling technique uses the Cochran formula. The results of the research carried out showed an influence between the variables used.

Banking is a vital sector in the economy of a country, including Indonesia. National Private Foreign Exchange Banks play a crucial role in providing financial services related to foreign currencies. In this context, factors such as Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin are pivotal in determining the profitability of banks. This research aims to analyze the influence of Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin on the profitability of National Private Foreign Exchange Banks listed on the Indonesia Stock Exchange during the period 2018-2022. The study employs a quantitative approach with secondary data collection from the financial reports of National Private Foreign Exchange Banks listed on the Indonesia Stock Exchange. Data analysis technique utilizes panel data regression to examine the effects of Loan to Deposit Ratio, Non-Performing Loans, and Net Interest Margin variables on bank profitability. The research findings indicate that Non-Performing Loans and Net Interest Margin significantly affect the profitability of National Private Foreign Exchange Banks, whereas Loan to Deposit Ratio does not exert a significant influence. These variables exhibit a complex relationship in influencing the financial performance of banks. From these research findings, it is concluded that the management of Loan to Deposit Ratio needs improvement, accompanied by considerations of Non-Performing Loans and Net Interest Margin factors, to enhance the profitability of National Private Foreign Exchange Banks.
 

This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun.

Lawang Sewu is a tourist attraction in Semarang City and one of the historic buildings of the Dutch Colonial Government that was originally used as the headquarters of Nederlandsch Indische Spoorweg Maatschappij commonly abbreviated as NIS or NISM, Railway Company in the Dutch East Indies. As one of the important tourism sites in Semarang City, it is important to understand what influences tourist to visit Lawang Sewu Semarang. Consequently, this research focuses on understanding the attraction, amenities and activities of Lawang Sewu that may influence a tourist decision to visit. We used a quantitative numerical data method processed by a statistical method to determine the influence of individual tourism components that influence the decision to visit Lawang Sewu. A random non-probability sampling survey was employed. Our results shows that the variable of attraction and activity have positive and significant influence to the decision of visiting Lawang Sewu Semarang while the amenities variable has no positive and significant influence on the decision of visiting Lawang Sewu.