Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and training on the use of social media. From the activities that have been carried out, it shows that there is an understanding of social media and its use in the hope of attracting potential buyers which will have an impact on increasing the sales turnover of MSMEs.

This study aims to analyze the effect of café atmosphere and customer experience on repurchase intention with customer satisfaction as a mediating variable. Café atmosphere and customer experience are important factors that influence customers' decisions to return. However, previous research results show differences in the relationship between these variables. This study uses a quantitative method with a survey approach. Primary data were collected through questionnaires distributed to Senja customers at Origo Cafe. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS software. The results showed that café atmosphere did not have a significant effect on customer satisfaction and repurchase intention. Meanwhile, customer experience had a significant effect on customer satisfaction, which ultimately influenced repurchase intention. In addition, customer experience had a significant effect on repurchase intention through customer satisfaction, while café atmosphere did not show this mediating effect. The recommendation of this study is to add other variables to understand the factors that influence customer satisfaction and loyalty. Senja management at Origo Cafe is advised to improve the café atmosphere element and strengthen the customer experience-based marketing strategy through positive interactions and improving product quality.

This research aims to analyze the influence of price and product quality on purchasing decisions with purchase intention as a mediation variable in UMKM of Kacang Kulit Cap AS in Blora Regency. The method used is quantitative with an associative approach and multiple linear regression analysis using SmartPLS software. The sample of this study consisted of 389 respondents who were selected using the simple random sampling technique. Research results show that price and product quality have a positive and significant effect on purchase intention, while product quality does not have a direct significant effect on purchasing decisions. Purchase intention is proven to play a role as a significant mediation variable between price and product quality with purchasing decisions. These findings show that competitive prices and good product quality can increase purchase intention and purchasing decisions, thus providing practical implications for UMKM to continue to improve their pricing strategies and product quality.

This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun.