This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysis using multiple linear regression. Performance expectancy, effort expectancy, social influence, facilitating conditions and security have a positive and significant effect both partially and simultaneously on customer interest. The results show that effort expectations are the most important aspect in supporting customer interest, so the ease and convenience of operating e-banking must be improved.

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.

Abstract This study aims to determine employee perceptions about the use of information technology in accounting information systems at the Permata Group Hospital by using the theory of Technology Acceptance Model. The use of TAM model is based on the fact that so far TAM is a concept that is considered the best in explaining the behavior of the user of new information technology systems . The population in this study were all employees the Accounting and Finance at the Permata Group Hospital which includes Permata Bunda Hospital in Purwodadi and Permata Medika Hospital in Semarang. Sampling was conducted using population census, that is 32 people .These results prove the hypothesis is accepted 4 of total 5 proposed hypothesis Relationships proved significant : a) the effect of perceived ease of use (PEOU) on perceived usefulness (PU) , b ) the effect of perceived ease of use (PEOU) of the attitude toward using (ATT) , c ) the effect of perceived usefulness (PU) of the acceptance of information technology (ACIT) , and d ) the effect of attitude toward using (ATT) on the acceptance of information technology (ACIT) . This proves that the employees' perception of the use of information technology in accounting information systems based on information technology can be explained by the theory of Technology Acceptance Model (TAM)