Public economic policy plays a crucial role in balancing market efficiency and social justice. This article aims to analyze how optimizing public policy can address major challenges such as negative externalities, limitations in public goods provision, income inequality, and unfair taxation systems. This study employs a qualitative approach through literature review focusing on recent academic works. The findings suggest that data-driven and holistic economic public policies can significantly contribute to enhancing social welfare and promoting inclusive economic growth. Strengthening implementation and fostering cross-sector collaboration are essential to ensure more targeted and sustainable policy outcomes.

Public economic policy is a crucial instrument in addressing various forms of market failure, such as negative externalities and income inequality. In this context, government intervention through taxation, subsidies, and redistribution serves as a strategic step to achieve a balance between economic efficiency and social equity. This article aims to examine the role of public economic policy in correcting the impact of externalities and reducing the gap in income distribution. Using a qualitative descriptive approach and literature study method, the results show that Pigovian taxes, subsidies for positive sectors, progressive tax systems, and data-based redistribution programs are key pillars in building a fairer and more inclusive economic system.

The purpose of this study is to determine the extent of content marketing using storytelling. This study uses a qualitative research type with a netnography approach. with the creation of effective content marketing and storytelling to increase sales and even create awareness of the products being sold. Social media is the main media for implementing content marketing and storytelling strategies because of its speed in disseminating information. Marketing communication with social media can reach a wider target market. The use of content marketing and storytelling can increase sales as seen from the development of stores and the addition of branches.

Effective marketing planning is the key to success for companies, especially in the increasingly competitive automotive industry. This research aims to analyze the planning and marketing process carried out by Mitsubishi Xpander. The method used is a literature review, which involves analyzing various reference sources related to marketing and business strategy. The findings show that Mitsubishi Xpander has successfully implemented a planned marketing strategy, including product adjustments, competitive prices and effective promotions. Additionally, in-depth market analysis helps companies in understanding consumer preferences and identifying opportunities in the market. The implications of this research highlight the importance of implementing marketing strategies that are adaptive and responsive to changing consumer trends to increase competitiveness and business sustainability. The results of this research can provide insight for other companies in formulating more effective and efficient marketing strategies.

the midst of the rapid development of digital technology, data-based marketing has become an essential strategy for companies to increase the effectiveness of their marketing campaigns. This article reviews how analytics can be leveraged to understand audience behavior and preferences, and how this information can be used to target the right consumers with more relevant messages. By using sophisticated analytical tools, companies can extract insights from customer data, from purchasing patterns to interactions with digital platforms, enabling more informed and accurate decision making. This article also discusses various market segmentation techniques and content personalization based on analytical data, and shows how implementing data-driven marketing strategies can increase conversions and customer loyalty. Through this study, the author aims to provide insight into the importance of applying analytics in designing marketing campaigns that are more targeted, efficient and profitable.