The increasingly rapid development of the business world causes companies to face intense competition. Seeing this, the company is of course aware that the level of business competition in the era of globalization and information technology which continues to experience increasingly intense changes, this of course creates business competition for business people that is becoming increasingly tighter and more difficult, so that many business people are competing to own and develop each other's efforts. As the business world develops, consumer needs become more diverse, without limitations and more creative and innovative, for this reason business actors are required to develop creativity and innovation in running their businesses in order to keep up with developments in consumer needs. The aim of this research is to find out how much influence creativity and innovation have on consumer purchasing decisions. The method used in this research is a qualitative approach, where the author takes information from several sources as a basis for this research. The results of this research are that creativity and innovation greatly influence purchasing decisions. With Scarlett's various innovations and creativity, they are able to penetrate the international arena. To enter the international arena, a business must be able to handle every problem and be able to see existing opportunities, so that the company will be able to compete and do business internationally.

This scientific work aims to provide understanding and knowledge to readers and researchers about how important and big the influence of the element of creativity is to support MSMEs in Indonesia to be more successful not only in their own country but also abroad (internationally). International business is now not only engaged in trade and manufacturing but also transportation, tourism, advertising, etc. To adapt yourself as a business actor in this advanced era, creativity is the bridge. This research uses a qualitative approach with descriptive analysis method. The results of the research are that in the creative economy there are many visions that build Indonesia to become one of the world's economic powers in the creative economy by 2030. The six visions are, namely; (1) Bringing together all assets and potential to create an independent creative economy. (2) Create an orderly climate for developing creative industries. (3) Supporting creative innovation that has added value and competitiveness in international business. (4) Expanding the public's insight and appreciation for all things about the creative economy, and providing a good image of the creative economy to the public. (5) Building awareness and respect for IPR, one of which is intellectual property protection in copyright.

With the opportunity to compete in an open global market, and the existing potential that has not been utilized properly, the competitiveness of global companies becomes very tight. Competition is natural, because competition creates the color and impression of competition in business competitions. With competition, we can also find out how far we can survive in the path we are on. With competitiveness we can also find out things for evaluation. However, we will pin this victory in terms of financial management. Therefore, the aim of this research is to find out how international financial management strategies can increase the competitiveness of global companies. This research uses a qualitative methodology by obtaining data from literature studies using secondary data, which is completed by completing a literature review and concluding the article. The result is that the strategy that can be used and applied in this case during competition is determining the composition of capital because after planning and forecasting are made, the capital structure can be decided, followed by a mixture of debt and equity which is used to finance future profitable investment opportunities, so with this the company Don't be afraid and don't lose in the competition because you already have provisions for the future now

International trade is a means for exchanging international goods and services, and international trade policies are determined by both developed and developing countries. Political factors have a significant influence on international trade policy, both in terms of protecting domestic industry, encouraging exports, and privileges for developing countries. Global issues also play an important role in the formation of international trade policies by developed countries, such as free trade, sustainable development, and environmental protection. However, developed countries also face challenges in managing international trade relations, including balancing domestic economic and political interests and pressure from developing countries. Political factors also influence the direction and success of a country's international trade. Therefore, a good understanding of politics in international trade is very important in forming sustainable and profitable policies for a country.

This journal analyzes the challenges faced by Small, Micro and Medium Enterprises (MSMEs) in developing global supply networks. In an era of increasingly connected globalization, MSMEs have great potential to access global markets, however, they also face a number of complex obstacles. The main challenges discussed in this journal include limited resources and capital which limit the ability of MSMEs to compete in a competitive global market. . In addition, differences in international trade policies, regulations, and compliance with international standards are crucial factors that influence the global supply network of MSMEs. Developing a global supply network has become a priority for Small, Micro, and Medium Enterprises (MSMEs) in facing challenges in increasing their presence in an increasingly connected global market. However, MSMEs often face a number of significant obstacles in their efforts to develop global supply networks. This article investigates the key challenges faced by MSMEs in the context of developing global supply networks, focusing on aspects such as limited financial resources, regulatory complexity and technological limitations. Through a synthesis of financial management, supply chain, entrepreneurship, and international marketing theories, this article explores the impact of these challenges on the ability of MSMEs to develop their global supply networks.
 

This study aims to conduct an in-depth analysis of foreign exchange risk management in the financial management of multinational corporations (MNCs). Currency exchange rate fluctuations between the countries in which MNCs operate can have a significant impact on the company's finances. The method used in this research is a qualitative approach using a literature review. Data was collected through a comprehensive search of relevant sources such as academic journals, books, and research reports. The results of this study reveal that foreign exchange risks are influenced by factors such as exchange rate fluctuations, political and economic stability, as well as microeconomic factors. MNCs employ various tools and techniques for foreign exchange risk management, including forward contracts, foreign exchange options, and foreign exchange hedging.

International business is a business activity carried out between countries by carrying out export and import activities. International trade is the exchange of goods and services across international borders. This usually comes with additional risks caused by changes in exchange rates. The purpose of this analysis is to find out about the influence of international business on Indonesia. In this type of research the author uses descriptive research and collects information and analyzes data using secondary data. From this analysis, it can be seen the influence and impact of international business on Indonesia.