This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.

The selection of supplier is a strategic decision that must be taken by any business including MSMEs. Various efforts in finding the right supplier, one of which is by utilizing information and communication technology, must be taken to ensure business’ viability. In addition, nowadays the search for the best suppliers is not limited by geographical boundaries, but can also take into account the competitive advantages offered by potential suppliers elsewhere using technological help. This study aims to explain the criteria for digital suppliers in MSMEs with multi-criteria decision-making approaches, the best-worst method (BWM) and the simple multi-attribute rating technique (SMART). The attribute scoring the most according to best-worst method is responsiveness, followed by price, product quality, reputation, service, guarantee and lastly delivery.