This study aims to analyze the influence of content marketing on consumer purchasing decisions for product X. Content marketing, as a strategy based on delivering relevant and valuable content, has increasingly become a key factor in building consumer engagement and influencing buying behavior. This research employs a quantitative approach using a survey method involving 150 respondents who are active social media users and consumers of product X. The data were analyzed using multiple linear regression to examine the impact of content marketing variables—namely content relevance, content consistency, content quality, and content engagement—on purchasing decisions. The results show that content marketing significantly influences consumer purchasing decisions when considered simultaneously. Partially, the variables of content relevance and content engagement have the most dominant influence compared to the other variables. These findings indicate that delivering content that is relevant to consumer needs and interactive in nature can enhance trust and buying interest. This study provides practical implications for business practitioners to strengthen their content marketing strategies by focusing on relevance and engagement to drive purchasing decisions.

This study aims to determine the effect of Work Environment, Organizational Commitment, and Organizational Culture on Work Effectiveness with Organizational Citizenship Behavior as an Intervening Variable at PT. Ilham Hasil Mandiri. This study uses a quantitative approach. The data collection technique is by distributing questionnaires. The population in this study were 150 employees of PT. Ilham Hasil Mandiri. The sample in this study were 60 employees of PT. Ilham Hasil Mandiri. Sampling using propability sampling technique. The analysis technique used in this research is path analysis, using the SmartPLS 3.0 application program. The results of the research conducted prove that the work environment has a significant effect on work effectiveness, organizational commitment has no significant effect on work effectiveness, organizational culture has a significant effect on work effectiveness, the work environment does not have a significant effect on work effectiveness through organizational citizenship behavior, organizational commitment does not significant effect on work effectiveness through organizational citizenship behavior, organizational culture has no significant effect on work effectiveness through organizational citizenship behavior, organizational citizenship behavior has no significant effect on work effectiveness at PT. Ilham Hasil Mandiri.

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Perubahan Budaya Organisasi, Gaya Kepemimpinan dan Stres Kerja Terhadap Kinerja Karyawan Selama Masa Pandemi Covid-19 di PT. Spesialis Tas Travel Sartika Ratu Tanggulangin, Sidoarjo. Populasi dan sampel dalam penelitian ini adalah seluruh karyawan pada PT.Sartika Ratu Spesialis Tas Travel Tanggulangin, Sidoarjo sebanyak 100 responden dan diambil dengan menggunakan metode probability sampling. Sumber data aktif. Penelitian ini merupakan data primer yang diperoleh melalui observasi dan penyebaran kuesioner kepada seluruh karyawan yang kemudian diolah dengan menggunakan software Statistical Product and Service Solution versi 22. Berdasarkan hasil penelitian menunjukkan bahwa Budaya Organisasi secara parsial berpengaruh positif dan signifikan terhadap karyawan pertunjukan. Gaya Kepemimpinan secara parsial berpengaruh positif dan signifikan terhadap Kinerja Karyawan Sedangkan Stres Kerja secara parsial berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Dan menunjukkan bahwa secara simultan variabel budaya organisasi, gaya kepemimpinan, dan stres kerja berpengaruh positif dan signifikan terhadap kinerja Pegawai.