This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.

Researchers argues that large language models are critical to the advancement of artificial intelligence and will play a vital role in future progress. Despite criticism and occasional bans, these models are persistent and poised to continue. This analysis delves into the potential benefits and challenges of utilising extensive language models in education, considering perspectives from both students and educators. These models' current status and applications are briefly reviewed, emphasising their use in generating educational material, increasing student engagement, and personalising learning experiences. The discussed challenges include the need for educators and students to develop skills and literacies to understand and navigate the technology and its limitations. Employing a strategic and pedagogical approach that stresses critical thinking and fact-checking is a crucial component of effectively integrating these models into educational institutions. AI applications in education often encounter additional challenges, including potential biases, the necessity for ongoing human oversight, and the risks of misuse. However, these challenges may present educational opportunities for students to become familiar with social biases, complexities, and risks associated with AI. The essay presents solutions for effectively addressing these challenges to ensure the responsible and ethical use of large language models in education.