Nowadays consumers tend to substitute their habits in consuming cow milk into soy milk since it has reliability on health issue, taste, and healthy lifestyle. Referencing to prior researches, health consciousness and main theory of planned behavior (TPB) factors including attitude, subjective norms, and perceived behavioral control significantly influence consumer purchase intention. Researchers aimed to analyze health consciousness influence toward consumer purchase intention to cow milk and soy milk and formulate managerial implications to escalate consumer purchase intention to cow milk and soy milk. This research was conducted in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) area from October 2023 until April 2024 with 300 respondents. Researchers used voluntary response sampling as sampling method. Analysis methods used by researchers were descriptive analysis, structural equation modelling-partial least square (SEM-PLS) analysis, and importance performance matrix (IPMA) analysis. Results showed that health consciousness doesn’t influence purchase intention to cow milk significantly yet influences purchase intention to soy milk significantly. Otherwise trust, attitude, subjective norms, and perceived behavioral control influence purchase intention to both milks significantly. Furthermore, consumer purchase intention toward cow milk and soy milk can be escalated through improving performances of trust and subjective norms. For trust, producer needs to promote producer reputation, keep up the production standards, and design informative and attractive packaging. For subjective norms, producer needs to conceptualize informative and attractive advertising, conducting sales promotion, public relation, personal selling, and direct marketing.

This study aims to calculate and compare the income and the level of efficiency of poultry farming with various business patterns, namely "Mandiri" or independent, partnering with national company and partnering with foreign company. Respondents were taken in a census method, consist of 11 independent farmers, 21 farmers who partnered with national company and 10 farmers who partnered with foreign company. Income is calculated by subtracting revenue and costs. Business efficiency is determined by the R/C Ratio. Meanwhile, the comparison of incomes were analyzed by the t-test. The results showed that the average income of independent livestock business is IDR 5.536,95/head, the national partnership is IDR 2.523,20/head, and those with foreign partner is IDR 3.162,74/head. While The efficiency level of independent pattern is 1,15, 1,09 for national partnership pattern and 1,10 for foreign partnership. The results of the t-test at the 95% confidence level indicate that the income of independent livestock is higher than those in nationally and foreign-partnered farms. While the nationally-partnered business is not higher than the foreign-partnered.