This community service article focuses on developing a website to increase the visibility of UMKM in Karanganyar Village, Pasuruan City. Using the Participatory Action Research (PAR) method, this activity involves observations and interviews with UMKM actors to understand their needs and challenges. The development process began by redesigning the appearance and features of the website to be more user-friendly and informative, which was then integrated with the profiles of UMKM, that had not yet been registered. As a result, several UMKM, such as Permata Bread, Fish Crackers, Pecel Rice, Lele Dimsum, Motor Parts, Dumpling Noodles, Tamarind Turmeric and Bonagung Herbal Medicine, Chicken Nuggets, Macrame Glaze, Petis Tambar, and Es Agogo, were successfully added to the website. This increased visibility allows UMKM to reach a wider market, both local and international. The social impact of this development includes an increase in the number of customers and greater business opportunities for UMKM. This article concludes that website development carried out in a participatory manner can be an effective tool in empowering local UMKM, as well as encouraging economic growth and community welfare in the digital era

Abstract. This change in the structure of the agriculture-based economy towards industry has resulted in many benefits to be gained from this change. The existence of regional superiority can indicate added value and high productivity due to the built competitiveness. This is related to the industrial sector which has a close relationship with the economic development of a country because the progress of the manufacturing industry sector is one indicator of a country's economic success. The manufacturing industry is an economic driving tool for a country in its efforts towards a better and more stable economy. The development of a strategic industry because it has great potential to develop in the future. Which is able to make industrial clusters a driver of Indonesia's economic growth