The digital era has transformed marketing strategies in various industries, including culinary. This research examines the implementation of digital marketing strategies in selling heavy food by STIKES Santa Elisabeth Medan students as part of entrepreneurial practice. Involving 7 students who run an online culinary business for one day. Data is obtained through sales performance analysis. The results show that the use of social media and e-commerce websites increases market reach by 50% and sales by 35% compared to conventional methods. Personalized and interactive content strategies have proven to be the most effective, with engagement rates averaging 20% ??higher. Key challenges include consistent management of digital platforms and adaptation to social media algorithms. Students also face difficulties in time management between studies and business. And also students who are carrying out activities also experience significant improvements in digital marketing and online business management skills. In conclusion, digital marketing provides great opportunities for students to develop entrepreneurial skills and improve culinary business performance. This research provides insight into effective digital marketing strategies for small-scale food businesses and can be a reference for entrepreneurship programs in universities

Your Trendy Talent Arena  is a business founded by Stikes Santa Elisabeth Medan students with the aim of providing a platform for young talents to showcase their creative works and products. However, the challenge of increasing sales is the main issue faced. Therefore, this research aims to identify effective marketing strategies. And with the aim of identifying and analyzing effective marketing strategies to increase sales at Your Trendy Talent Arena, an entrepreneurial initiative run by Stikes Santa Elisabeth Medan students. Using qualitative and quantitative approaches, this research examines various marketing techniques implemented by, including digital marketing using websites. The research results show that from strong digital marketing,. This analysis provides insight for entrepreneurial practitioners, especially among students, about the importance of dynamic and adaptive marketing strategies in a competitive business environment. In evaluating the success of a marketing strategy, it is important to continuously monitor and analyze sales data and customer feedback.