This study aims to analyze the influence of Offline Marketing Strategy, Service Quality, and Trust on the Decision to Become a Priority Customer in the era of the COVID-19 pandemic at Bank Jatim Malang Branch. The research method is quantitative with a causal research approach to determine the relationship and influence between variables analyzed through multiple linear regression tests. The research sample consisted of 50 priority customers selected by purposive sampling technique. The results of the study show that simultaneously, the variables of Offline Marketing Strategy, Service Quality, and Trust have a significant influence on the decision to become a priority customer. Partially, Service Quality and Trust have a significant effect on customer decisions, while Offline Marketing Strategy does not have a significant individual influence. However, of the three variables, Offline Marketing Strategy has a dominant influence on the decision to become a customer, as evidenced by the largest Beta coefficient value. The conclusion of this study is that the combination of marketing strategy, service quality, and customer trust plays an important role in improving customer decisions to become a priority. Therefore, Bank Jatim can increase the effectiveness of offline marketing and strengthen services to increase customer satisfaction and loyalty.

This study aims to analyze the effect of employee additional income (TPP) on employee performance with employee competence as a mediating variable at the Regional Secretariat of Mojokerto City during the COVID-19 pandemic. This study uses a quantitative approach with an explanatory method. Data were collected through a questionnaire distributed to 55 employees selected using proportional random sampling. Data analysis was conducted using multiple linear regression and path analysis to examine the relationships between variables. The results of the study indicate that TPP has a positive and significant effect on employee performance. Additionally, TPP also positively influences employee competence, which ultimately improves employee performance. Employee competence was found to mediate the relationship between TPP and employee performance, so that the increase in TPP not only has a direct impact on employee performance but also strengthens employee competence, contributing to overall performance improvement. This study also shows that other supporting factors, such as leadership and organizational culture, play an equally important role in improving employee performance. The conclusion of this study emphasizes that providing TPP can be an effective strategy to improve employee performance, especially when supported by continuous competency development programs and efforts to improve managerial quality.

This study aims to analyze the implementation of principal supervision in the development of teacher professionalism to improve the quality of education at MA Salafiyah. In addition, this study identifies the driving factors, obstacles faced, and solutions in the supervision of school principals to improve the quality of teaching. The research method used is qualitative with a descriptive approach. Data were collected through interviews with principals and teachers, direct observation of supervision activities, and documentation related to education quality management. Data analysis was carried out with an inductive approach to gain an in-depth understanding of supervision practices in schools. The results of the study show that the supervision of school principals at MA Salafiyah is carried out through planning, implementation, and follow-up. The driving factors for supervision include the motivation of the principal, the improvement of teacher qualifications, and the support of the school environment. However, several obstacles such as limited facilities, lack of teacher discipline, and monotonous learning methods are still challenges in improving the quality of education. The finding of this study confirms that the supervision of school principals plays an important role in improving teacher professionalism and education quality.