The study was designed with the aim of determining the effect of TATO, DER, and ROE variables on stock price variables. A quantitative approach was used in this study, with time series data analysis through a multiple linear regression model based on Ordinary Least Squares (OLS), which was processed using Eviews12 software. The partial results of the TATO variable obtained  While the DER variable showed  meaning that acceptance of and ROE obtained a  stating that  was accepted. The results of the study simultaneously showed a  In conclusion, TATO, DER, and ROE simultaneously and significantly influence stock price movements. However, TATO was found to have no significant effect on stock prices. In contrast, DER and ROE showed a significant real impact on stock prices.
 

Effective change management requires five main steps: assessing the situation, planning the change, putting the plan into practice, analyzing the results, and ensuring that the change is safe and effective in the organization. This research is in-depth about “Organizational Change Management: Effective Strategies in Facing Global Challenges.” Through the literature study method, this research examines more deeply how to implement an effective change management strategy to face an era of boundless global competition characterized by rapid changes in the business environment and advances in communication and information technology. In this effective strategy, it is necessary to involve employees and leaders who change the paradigm of thinking to face the rapid changes in the business environment in global competition for the success of the transformation.