Beground -  The equality education program in Banjarmasin has an important role in providing learning opportunities for people who cannot access formal education. However, challenges in terms of marketing this program are still an obstacle, such as the lack of public understanding of the benefits of equality education and limitations in reaching prospective students. Along with the development of information technology, the implementation of digital-based marketing strategies is a potential solution to increase the reach and effectiveness of the promotion of this program.
Purpose - This study aims to explore the implications of the use of information technology in the marketing of equality education programs in Banjarmasin.              
Method/approach - The research method used is a qualitative approach with data collection techniques through in-depth interviews, observations, and document analysis. The research informants consisted of the manager of the Center for Community Learning Activities (PKBM), educators, and students involved in the equality program.
Findings - Research findings show that the use of information technology, such as social media, websites, and mobile-based applications, has had a positive impact on increasing the visibility of equality education programs. The use of digital platforms allows for a wider reach, increased interaction with prospective students, and more effective and efficient delivery of information. However, challenges such as limited internet access in some regions and the lack of digital literacy among the community are still obstacles that need to be overcome.
Conclusions - The conclusion of this study confirms that the application of information technology in the marketing of equality education programs in Banjarmasin can increase community participation and the effectiveness of information delivery. A more targeted and sustainable digital marketing strategy is needed to overcome existing obstacles.
Novelty/Originality/Value - The novelty of this study lies in the development of an information technology-based marketing model that is tailored to the demographic and social characteristics of the Banjarmasin community, so that it can be a reference for equality education program managers in increasing public participation and awareness of the importance of non-formal education.

Attention to migrant workers is a cross-sectoral joint work, such as the penta-helix approach, especially when they change status to former migrant workers. The community can empower former migrant workers by paying attention to their potential. The purpose of the research is to provide ideas for the design of learning community models for creative economy actors in the performing arts sub-sector for former migrant workers. The research methodology approaches quantitatively two creative economy communities. The research sample of former migrant workers who are members of the creative economy community engaged in the performing arts sub-sector was 65 people. Research findings that the empowerment of former Indonesian migrant workers can be done with a non-formal learning approach. Through an andragogy approach, learning organizations, adult habits, and non-formal learning components encourage the entrepreneurial independence of creative economy actors, thus providing a reference for a learning community model design with six stages (community negotiation, activity planning, Training on the job, strengthening social networks, performance actions, activity evaluation). The conclusion of the research results shows the impact of the development of former migrant workers, after participating in activities in the creative economy community can exploit themselves and stimulate the embryo of a business group that is integrated between non-formal learning and a facility for creative economy activities performing arts.