This research is driven by the shift in consumer behavior of  Generation Z in using public spaces, especially cafes, as places to travel, work, socialize, and relax. This phenomenon raises questions about how Generation Z's travel behavior patterns are reflected in the use of cafes as transit spaces. This research method adopts an ethnomethodological approach to explore the travel behavior patterns of Generation Z in cafes. Using participatory observation and in-depth interviews, the study aims to understand how   Generation Z utilizes café space in the context of their travels. The aim of the study was to gain an in-depth understanding of how  Generation Z interacts with the café space in the context of their travels, as well as to identify factors influencing their preferences and behavior in the café environment. The results of this study are expected to provide valuable insights into how   Generation Z utilizes café space in the context of their travels, as well as the implications that may arise in designing café experiences that better suit their needs and preferences. Thus, this research is expected to make a significant contribution in understanding the travel behavior patterns of  Generation Z in this digital era.

The tourism industry is one of the leading service sectors, and it is crucial to gather data and conduct analysis to forecast market dynamics. Both academia and the industry require support in collecting data to conduct a comprehensive analysis, essential for mapping out the competition among tourism businesses, predicting trends, and making informed decisions. A digital platform is necessary to collect first-hand data from industry stakeholders across Indonesia. This platform would enable analysis based on various criteria such as region, pricing, hotel ratings, and profitability. Access to such data would significantly enhance research efforts, fostering sustainable partnerships between the industry and academia. A proposed Android app, "MADA," has been designed to meet a specific need. In order to assess the level of support for the project, a comprehensive digital survey comprising 17 questions was administered to General Managers via the Indonesian Hotel General Managers Association (IHGMA). Results from the survey indicate that MADA is widely embraced as a tool for market analysis, with an overwhelming 97.25% of respondents expressing strong approval.