The children of the Riyaadlul Jannah Orphanage are assets that need to be directed to be able to adapt to living conditions in order to become independent and responsible individuals. One solution to increase independence that can be done for children in orphanages is to become an entrepreneur, this is because business activities are flexible and are an alternative source of sustenance provided by Allah SWT. Limited ideas, mental readiness and capital are obstacles for children in orphanages to start their businesses, so that they are less able to achieve economic independence. E-commerce is an alternative solution for starting an entrepreneur while utilizing technology to achieve economic independence more effectively and efficiently. Ease of access, use and relatively affordable costs mean that children in orphanages can start businesses more quickly, thus making it easier for orphanages to ensure their livelihoods. This service program aims to develop community groups at the Riyaadlul Jannah Orphanage to become economically independent, help create peace, comfort in social life, and improve skills in digital entrepreneurship. The approach method used includes the FGD (Focus Group Discussion) approach including sharing sessions. The activity stages consist of preparation, investigation, implementation and evaluation stages. The results of this activity, among other things, show that the orphanage children have an understanding of e-commerce, have business ideas, marketplaces as stalls, and are interested in starting a business immediately.

ABSTRACT
The growth of the both traditional and fast-food culinary sector has been rapid and to maintain consumer satisfaction, it is a crucial factor for determining the progress of culinary business growth. Therefore, the objective of the study is to examine the influence of prices, promotions, and quality of service on consumer satisfaction at McDonald's Restaurant Semarang. The data was collected through the completion of questionnaires and it was analysed by using the double linear regression. The research findings indicate that the factors of price, promotion, and quality of service affect significant impact on consumer satisfaction at McDonald's Restaurant Semarang. Through the partial test, it revealed that consumer satisfaction is significantly impacted by both promotion and quality of the service, while the price has no significant influence on customer satisfaction.
 
ABSTRAK
Perkembangan industri kuliner terjadi dengan sangat pesat dan tidak terbatas pada makanan tradisional, namun juga restoran cepat saji. Kepuasan konsumen menjadi indikator penting dalam menentukan arah pengembangan bisnis kuliner. Tujuan riset ini ialah guna menganalisis dampak harga, promosi, dan kualitas pelayanan akan kepuasan konsumen restoran McDonald’s Semarang. Data diperoleh dari pengisian kuisioner dan dianalisis menggunakan regresi linear berganda. Keluaran penelitian mengunjukkan bahwa harga, promosi, dan kualitas pelayanan mempunyai dampak signifikan secara simultan akan kepuasan konsumen restoran McDonald’s Semarang. Uji Parsial (Uji t) mendapati bahwa promosi dan kualitas pelayanan mempunyai dampak signifikan akan kepuasan konsumen sementara harga tidak mempunyai dampak signifikan akan kepuasan konsumen.
 

Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinasi. Alat analisanya memakai IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa viral marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, celebrity endorser secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian. Hasil seluruh variabel yaitu viral marketing, celebrity endorser, dan inovasi produk secara simultan berpengaruh terhadap keputusan pembelian pelanggan brand Scarlett Whitening.
Kata Kunci: Viral Marketing, Celebrity Endorser, Inovasi Produk, Keputusan Pembelian

Industri kecantikan secara keseluruhan mengalami pertumbuhan dari tahun ke tahun. Kemampuan kritis memerlukan suatu produk atau jasa tertentu agar mampu memahami keberadaan dirinya secara utuh. Produk perawatan kulit merupakan barang kecantikan yang menandakan tumbuhnya bisnis terkait. Tujuan dari penelitian ini untuk menganalisis pengaruh influencer, live streaming, dan program flash sale terhadap keputusan pembelian netizen pada produk skincare Somethinc. Data survei awal dikumpulkan melalui link google form dan jumlah sampelnya 140 responden yang sebelumnya pernah membeli dan menggunakan skincare Somethinc menggunakan aplikasi TikTok Shop untuk penelitian kuantitatif. Hasil penelitian menunjukkan bahwa live streaming dan program flash sale tidak signifikan terhadap keputusan pembelian netizen, namun influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian netizen. Meskipun perusahaan telah menggunakan live streaming dan program flash sale dengan masif, nampaknya pelanggan tidak tertarik untuk melakukan pembelian. Para netizen lebih tertarik untuk membeli produk skincare Somethinc karena adanya influencer. Sebaiknya perusahaan mengkombinasikan ketiga variabel tersebut menjadi suatu program pemasaran yang komprehensif agar kinerja bisnis meningkat dan pangsa pasar semakin luas.

Samsung and iPhone are popular brands in Indonesia's smartphone market, attracting many users. Nowadays, smartphones serve not only for communication but also as tools for digital marketing. This study focuses on examining how social media marketing, content marketing, and brand image affect the choices of university students in Semarang when it comes to buying Samsung and iPhone smartphones. We collected data from 100 students selected using a specific sampling method. We used a Likert scale questionnaire and IBM SPSS 25 for analysis. The results showed that social media marketing doesn't influence purchase decisions for Samsung and iPhone. However, content marketing and brand image significantly influence both brands. In general, these factors positively impact purchase decisions, with Samsung having a slightly higher impact compared to iPhone. There's no significant difference between the two brands. These findings can help businesses improve their marketing strategies for better targeting consumers.

Tujuan dari penelitian ini adalah mengetahui apakah terdapat pengaruh antara rekrutmen, pelatihan dan pengembangan karir terhadap kinerja pegawai pada CV. Sumber Baru. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner dalam mendapatkan data dari responden yang berjumlah 39 karyawan, dan seluruh populasi digunakan sebagai sampel. Metode analisis statistik menggunakan software SPSS V.24. Pengujian di dalam penelitian ini menggunakan teknik uji validitas, reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, uji T, uji F, serta koefisien determinasi. Berdasarkan dari hasil penelitian yang telah dilakukan, mampu ditarik kesimpulan bahwa rekrutmen, pelatihan dan pengembangan karir secara bersamaan berpengaruh positif signifikan terhadap kinerja pegawai. Secara parsial variabel rekrutmen berpengaruh positif signifikan terhadap kinerja pegawai. Variabel pelatihan berpengaruh positif dan signifikan terhadap kinerja pegawai. Variabel pengembangan karir berpengaruh positif signifikan terhadap kinerja pegawai.

This study aims to determine and analyze the effect of work ethics on employee job satisfaction, the effect of job stress on employee job satisfaction, and the effect of work ethics and work stress on employee job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan. The population in this study were all employees of PT. PLN (Persero) UIP3BS UPT Medan, totaling 60 people. The sampling technique used is a saturated sample; thus, the sample in this study was 60 employees of PT. PLN (Persero) UIP3BS UPT Medan. The data collection technique used is a questionnaire. The data analysis technique used is multiple regression. The results showed a positive and significant effect of work ethics on job satisfaction, there was a negative and significant effect of job stress on job satisfaction, and there was an influence of work ethics and work stress on job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity for iPhone Users in Semarang City. The population in this study were iPhone users in the city of Semarang. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used are interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affected Brand Satisfaction, Actual Self had an effect on Brand Loyalty, Ideal Self had an effect on Brand Satisfaction, Ideal Self affected Brand Loyalty, Brand Satisfaction affected Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty, and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty.