To compete with other stores, store owners need to design various strategies, one of which is understanding customer purchase patterns. This article examines the Squeezer algorithm and compares the performance of the Apriori and FP-Growth algorithms in forming customer purchase association patterns that can be used as a reference for store owners in planning sales strategies. The data mining process was carried out using Association Rules and Clustering methods. A total of 1256 sales transaction data samples were analyzed to understand the association patterns produced by each method. Based on the test results with a minimum support of 0.2 and a confidence of 0.6, the Apriori algorithm produced 194 association rules with a total rule strength of 1.16. Meanwhile, the FP-Growth algorithm produced 52 association rules with the same total rule strength of 1.16. The Clustering Method resulted in 7 clusters with a similarity value of 0.06322. After comparison, the FP-Growth algorithm proved to have better performance in generating association rules compared to the Apriori algorithm.

Rohingya in Indonesia has become trending conversation on social media. Sentiment analysis can get public responds. Big data makes the problem time efficiency labeling process, therefore the lexicon dictionary is needed for the labeling process. Data is growing and circulating very rapidly so it takes a fast and efficient time. Although it is fast and makes it easier to solve problems, it is still necessary to question the accuracy produced when using the lexicon labeling. A comparison of the labeling process between the InSet lexicon and the VADER lexicon was conducted to determine the accuracy of the labeling. It was done by combining lexicon with machine learning method of support vector machine and TF-IDF weighting and accuracy result calculated using confusion marix. Data from social media X as many as 9117 lines and labeled with InSet lexicon result 5241 negative sentiments, 1369 positive, and 521 neutral. Then the labeling results with VADER produced 2749 positive, 2523 negative, and 1881 neutral. After labeled, processed SVM and calculated accuracy with results of InSet lexicon accuracy having an average of 85.8% while the VADER SVM lexicon has an average of 82.65%.