The research conducted is survey research, the data collected are secondary data and primary data by taking people in the city of Klaten who are members of the WhatsApp business platform as the object of research. Data collection is in the form of a list of questions (questionnaires) both open and closed questions. The results of the research using the IBM SPSS version 28.0 program stated that social media has a very strong influence on purchasing decisions for Sophie Martin products in the city of Klaten as evidenced by the number of consumers who buy and know about Sophie Martin products through social media as much as 37%. Meanwhile, lifestyle has an influence on purchasing decisions for Sophie Martin products. While the correlation analysis states that lifestyle affects 22.5%. So it can be concluded that social media has a greater effect on purchasing decisions for Sophie Martin products.

This research examines the potential for leadership development through the creation of comprehensive leadership channels within organizations. By highlighting training elements that focus on the skills required for success in a leadership role) and succession planning (i.e., the creation and implementation of long-term plans that address changes in top leadership roles) as two distinct organizational initiatives. The method in this research is to combine the concept of Real Option Reasoning (ROR) with a skill-based leadership model. An in-depth study of the implementation of Comprehensive Leadership Pipelines (CLP) as an alternative to developing a leadership model is also reviewed in this study. The conclusion of this study is that by adjusting succession planning policies to outreach organizations according to the ROR pillars, it is possible to create CLPs that simultaneously lower turnover, increase the likelihood that employees will be in the right place at the right time, and reduce the risks associated with large investments. on employees. Given the need for organizations and individuals to assist in the selection of employees for appropriate leadership skills-based training, companies can make better and less risky decisions when selecting organizational leaders.

Desain lansekap kota merupakan suatu pendekatan dalam mendesain kota yang memberikan dampak positif bagi penduduk kota dengan menyediakan lingkungan yang layak huni. Lansekap kota hadir dalam berbagai bentuk,salah satunya adalah taman kota. Taman kota adalah salah satu fasilitas yang disediakan oleh suatu kota dan penduduknya dapat melakukan beberapa aktivitas di dalamnya. Sebuah taman kota juga berfungsi sebagai landmark kota. Kota Salatiga memiliki beberapa taman dengan fungsi rekreasi tetapi tidak banyak taman kota yang tersedia berfungsi sebagai ruang publik. Salah satunya adalah taman yang terletak di Kecamatan Tingkir Kota Salatiga, yaitu Taman Tingkir. Tujuan penelitian ini adalah untuk menerapkan teknologi komputer rancang bangun 3D dalam mendesain ulang (redesign) taman Tingkir dengan konsep Urban landscape design. Sebuah taman kota yang fungsional, estetis, dapat menjadi ruang publik yang lebih baik dan bisa menjadi tengara (landmark) di wilayah tersebut. Metode pengembangan produk Virtual 3D Desain Taman Kota menggunakan 5 langkah ADDIE (Analysis, Design, Development, Implement and Evaluation). Dalam kepentingan akademik penelitian ini menghasilkan eksperimentasi teknologi komputer grafis dalam pengembangan desain taman kota.