PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA
(Bambang Widjanarko Susilo, Elmareza Aizzani, Eni Endaryati, Sri Wahyuning, Haryo Kusumo)
DOI : 10.51903/manajemen.v5i1.991
- Volume: 5,
Issue: 1,
Sitasi : 0 22-May-2025
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Abstrak:
This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
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2025 |
Sistem Akuntansi Manajemen Keuangan Terintegrasi E-Commerce Untuk Meningkatkan Akurasi Laporan Keuangan Ewilla Sewing Demak
(Sukemi Kamto Sudibyo, Eni Endaryati, Vivi Kumalasari Subroto, Sri Wahyuning, Nur Rokhman, Agus Priyadi, Delinda Dalis Yuliani)
DOI : 10.51903/manajemen.v5i1.950
- Volume: 5,
Issue: 1,
Sitasi : 0 14-May-2025
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The development of digital technology encourages business entities to utilize e-commerce to expand their market. However, many have difficulty managing financial reports because the online sales system is not yet integrated. Ewilla Sewing, a convection business, still records finances manually and separately from online sales. This study designs and implements an integrated e-commerce financial management accounting system to improve the accuracy, efficiency, and reliability of financial reports. The research method uses a descriptive qualitative approach with observation, interviews, and document analysis. The system was developed with a waterfall model. The results of the study show that the system is able to manage finances more efficiently, accelerate reporting, provide real-time data, support internal audits, and help make more appropriate decisions for Ewilla Sewing.
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2025 |
SISTEM PENENTUAN HARGA POKOK PENJUALAN METODE PESANAN BERBASIS WEB
(Sri Wahyuning, Sukemi Kamto Sudibyo, Hidayatul Khikmah, Eni Endaryati)
DOI : 10.51903/b2s4f263
- Volume: 5,
Issue: 1,
Sitasi : 0 01-May-2025
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Penelitian ini bertujuan untuk merancang serta mengembangkan sistem informasi akuntansi berbasis web yang digunakan untuk menghitung harga pokok penjualan (HPP) dengan pendekatan metode pesanan di PT. Jinlin Luggage Indonesia. Karena perusahaan ini menjalankan produksi berdasarkan permintaan khusus dari pelanggan, maka metode job order costing dipilih sebagai pendekatan paling relevan dalam menghitung biaya per unit.
Sistem yang dikembangkan dirancang agar mampu mencatat biaya produksi secara sistematis, tepat, dan dilakukan secara real-time. Dengan penerapan sistem ini, perusahaan dapat menghindari proses penghitungan manual yang memakan waktu dan rawan kesalahan.
Penelitian ini menggunakan pendekatan Research and Development (R&D), yang mencakup beberapa tahapan mulai dari identifikasi masalah, pengumpulan data, desain sistem, validasi, hingga pengujian. Setiap tahapan dirancang secara menyeluruh agar hasil sistem sesuai dengan kebutuhan operasional perusahaan.
Hasil implementasi menunjukkan adanya peningkatan efektivitas dan akurasi dalam pelaporan HPP, serta mendukung proses pengambilan keputusan manajerial yang berbasis data secara lebih cepat dan tepat. Selain itu, sistem ini juga meminimalkan kesalahan input secara manual dan mempercepat pembuatan laporan biaya produksi. Fitur penyimpanan data historis biaya produksi dalam sistem juga dapat dimanfaatkan untuk analisis biaya dan perencanaan anggaran jangka panjang
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2025 |
Aplikasi Akuntansi Pengolahan Transaksi Pendapatan Dan Belanja Daerah Berbasis Web
(Eni Endaryati, Vivi Kumalasari Subroto, Sukemi Kamto Sudibyo)
DOI : 10.51903/kompak.v17i2.2095
- Volume: 17,
Issue: 2,
Sitasi : 0 30-Nov-2024
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Computerized accounting is a system used to process company transaction data by using computers as a technological medium for application work processes and to produce financial reports for a company. The use and application of computer technology in office activities is a requirement and fairness that is needed, without having to eliminate manual systems. The use of computers will be able to improve employee performance in supporting activities in an agency or company. Financial management within the regional scope is the regional task and authority in organizing regional agencies which includes several sections including budgeting, income, expenditure, and accounting and accountability. The aim of this research is to design a web-based computerized accounting system for regional income and expenditure in Wates Village. And create a computerized accounting system that can assist the process of recording and storing web-based regional income and regional expenditure transaction data which produces regional income and expenditure report information. In creating a computerized system for regional income and expenditure, the software used is Sublime Texet3. Data storage uses MySQL and programming languages ??use PHP and HTML. The research results show that the computerized accounting system makes it easier for finance employees to record financial transactions. Then financial reports are produced more quickly and data errors can be minimized and more structured data is stored in the database. So this new system really helps agencies in Wates Ngaliyan Village, Semarang, where the application is equipped with a menu for input, processes and reports that process transactions, both income and expenditure.
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2024 |
SISTEM INFORMASI AKUNTANSI KEUANGAN KANTOR DESA TAMBAKREJO KENDAL METODE CASH BASIS
(Sukemi Kamto Sudibyo, Eni Endaryati, Vivi Kumalasari Subroto, Sri Wahyuning, Nur Rokhman, Fitri Nur Romdhonah)
DOI : 10.51903/jiab.v4i2.798
- Volume: 4,
Issue: 2,
Sitasi : 0 31-Oct-2024
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The Tambakrejo Village office has problems in managing village finances in recording and presenting financial reports. Currently, the Tambakrejo village office uses a manual reporting system by handwriting it in a book. Data is stored in archives which may be lost or damaged, requires a long time to search if the data is to be used or viewed again, delays in preparing village financial reports due to ineffective recording and management of financial reports.
The aim of this research is to produce a Financial Accounting Information System Using the Cash Basis Method in Tambakrejo Kendal Village to help handle the recording and processing of village financial reports to make them more effective and computerized. Design and development of an accounting information system using the PHP and CSS bootstrap programming languages, MySQL as a database, with Research and Development research methods.
The implementation of this system has been able to simplify the financial management process of the Tambakrejo Village Office so that financial reports are obtained more quickly, easily and effectively. The financial accounting information system of the Tambakrejo Kendal Village Office, the cash basis method, is useful for handling the process of recording, processing and reporting village cash finances based on proof of cash transactions when received or disbursed and is able to provide accurate information on village financial balances in the form of numbers and is equipped with digital archiving of proof of transactions.
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2024 |
Pelatihan Penerapan Penggunaan Aplikasi Canva dan Akuntansi untuk Usaha Kecil bagi Siswa Kejar Paket C di PKBM Sejati Kudus
(Wiwid Wahyudi, Vivi Kumalasari, Eni Endaryati, Andreas Heri Kurniawan, Irdha Yunianto, Agus Priyadi)
DOI : 10.51903/community.v3i3.451
- Volume: 3,
Issue: 3,
Sitasi : 0 21-Dec-2023
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Pelatihan di PKBM SEJATI KUDUS untuk para siswa Kejar Paket C perlu dilakukan karena berdasarkan pengamatan sebelumnya, bahwa para siswa Kejar Paket C belum mengenal sama sekali tentang penggunaan aplikasi Canva maupun memahami cara menyusun laporan keuangan sederhana untuk usaha kecil. Dalam kegiatan operasional sehari-hari, penggunaan aplikasi Canva mendukung proses desain grafis (poster, brosur, dll). Penggunaan aplikasi Canva diharapkan dapat membantu para siswa Kejar Paket C untuk membuat desain yang mereka butuhkan sehingga setelah lulus mereka dapat membuka lapangan usaha sendiri dan memperoleh penghasilan. Hal ini didasarkan pada hasil prasurvey yang telah dilaksanakan oleh Tim PPM Lembaga Pengabdian Kepada Masyarakat Universitas STEKOM Semarang di PKBM SEJATI KUDUS. Program PPM ini juga merupakan tanggapan akan kebutuhan para siswa Kejar Paket C, yang sejak lama merasakan bahwa mereka belum cukup lancar untuk menggunakan program-program komputer dan memahami siklus akuntansi tersebut.
Kegiatan berlangsung di PKBM SEJATI KUDUS yang berada di Jl. Pasuruhan Kidul II, Pasuruhan Kidul, Kec. Jati, Kabupaten Kudus, Jawa Tengah 59349 pada tanggal 10, 11, dan 18 November 2023. Pola pelaksanaan program pelatihan bidang Aplikasi Canva dan Akuntansi bagi para siswa Kejar Paket C PKBM SEJATI KUDUS, dilakukan dengan cara klasikal. Pelatihan ini diikuti oleh siswa Kejar Paket C PKBM SEJATI KUDUS yang berjumlah sekitar 15 orang. Berdasarkan pelatihan yang telah dilakukan, diperoleh hasil bahwa siswa Kejar Paket C PKBM SEJATI KUDUS dapat memahami penggunaan Aplikasi Canva yang baik dan benar dalam kegiatan desain grafis. Selain itu siswa Kejar Paket C PKBM SEJATI KUDUS dapat memahami penggunaan Akuntansi untuk menyusun laporan keuangan secara sederhana bagi usaha kecil.
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2023 |
Web-Based Sales System Using the Cash-Basic Method
(Eni Endaryati, Vivi Kumalasari Subroto)
DOI : 10.51903/kompak.v16i2.1364
- Volume: 16,
Issue: 2,
Sitasi : 0 01-Dec-2023
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Abstrak:
Sales are important transactions for companies or agencies because they are the main source of income used to carry out operational activities. In making sales, data processing procedures are needed which are arranged in a certain sequence, which in the accounting system is called a sales procedure. By using the Cash Basis method, companies do not need to make reserves for uncollected cash and can display actual cash position reports. A sales system that will make it easier to manage sales transactions and present sales reports quickly and validly. Web-based applications can be used to manage finances, business and services. Makes it easier to present sales reports both daily and monthly and can minimize errors when information is generated. Good management of information systems will increase efficiency and productivity in decision making by management
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2023 |
PRAKTEK IMPRESSION MANAGEMENT PADA UMKM DI INDONESIA
(Vivi Kumalasari Subroto, Eni Endaryati, Setiawan Setiawan)
DOI : 10.51903/manajemen.v3i1.212
- Volume: 3,
Issue: 1,
Sitasi : 0 13-May-2023
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Micro, Small and Medium Enterprises (MSMEs) are productive business entities owned by individuals who have a role and contribution to the Indonesian economy. The presence of MSMEs greatly supports the national economy. Internally, the MSME sector needs to empower employees and build a better management system to maintain its business image. On the other hand, problems related to branding also often occur among MSMEs, these two problems faced by MSMEs can be solved by implementing an image management strategy. One of the motivations for implementing this strategy is how they want to influence and benefit others [13].
Baktik's research [5] proves the influence of impression management on employee productivity at Chocolicious Indonesia Stores. On the other hand, according to dramaturgical theory, the use of digital branding and marketing techniques in MSMEs is part of the front stage. This concept is supported by Prabhawati's findings [10] that brand image has a higher influence on purchasing decisions for MSME products assisted by Jogja Sukurmi
Key words: impression management, dramaturgi theory, MSMEs
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2023 |
SMS Gateway Based Academic Information System as a Communication Media to support School Performance
(Eni Endaryati, Vivi Kumalasari Subroto)
DOI : 10.51903/mifortekh.v3i1.317
- Volume: 3,
Issue: 1,
Sitasi : 0 04-May-2023
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The development of the world accompanied by rapid technological developments requires every individual or institution to continue to follow the development of information technology so that they can provide satisfactory service which is the main goal that must be achieved by every government and private institution, which includes the world of education, namely schools, especially the delivery of information. One of the delivery of information is by SMS. The old system of delivering information, among others, is by attaching grades to each class or for job vacancy information through job vacancies information boards so that the delivery of information is felt to be less fast and also if the school area is very large and the means of communication are inadequate. With this SMS-based information system, it can be a solution to solve existing problems in addition to cheap and fast SMS technology, as well as with a website system display that can be accessed by all parties who use it, an effective and efficient job will be achieved in supporting activities on the internet. schools to become educational and training institutions for producing professional and independent workers can be achieved.
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2023 |
Loan Fund Performance Monitoring And Evaluation System Interface Based On Bkm
(Eni Endaryati, Vivi Kumalasari Subroto)
DOI : 10.51903/mifortekh.v2i1.116
- Volume: 2,
Issue: 1,
Sitasi : 0 10-May-2022
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The monitoring and evaluation system is a routine process of collecting data and measuring progress on program objectives / monitoring changes, focusing on processes and outputs. The interface-based monitoring and evaluation model is one of the services provided by the operating system as a means of interaction between the user and the operating system. The interface is an operating system component that is in direct contact with the user. The research method used is Research and Development (R&D) and the application is made using Microsoft Visual Basic 6.0 and a MySQL database based on Client Server. The purpose of this system is expected to be able to process data efficiently and accurately, the second goal is to assist the financial management unit (UPK) on the input of loan installments in order to facilitate data processing so that it does not make calculation errors and records incorrectly and can improve services to self-help groups. The community (KSM) is better as a borrower, the third goal is to facilitate monitoring of the evaluation of loan funds that can be monitored and evaluated at any time, both the rate of loan repayment and the level of loan congestion.
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2022 |