This study aims to examine the interaction between email marketing in the loyalty program by looking at the reactions of program members to emails sent. Email marketing, as part of a marketing strategy plays an important role in achieving maximum profit in business practices. However, how to operate personalized email marketing is a challenge for companies. A good strategy needs to be formed to improve marketing messages that can convince consumers through consumer behavior in loyalty programs. The concept offered is to use theory construal by building goal distance and the appeal of marketing messages (cognitively emotional) in email marketing. This research model uses email campaign samples from Indonesian airline companies taken during the period August - November 2022. The analysis method uses Panel Logit and Binomial Model Regression. The findings explain that there is a reciprocal and significant relationship between the distance of the message and the attractiveness of the message to the loyalty enhancement program. It was concluded that there was a significant relationship when the position of the target distance was at a 'large' level, so that cognitive appeal had a more persuasive impact than emotional appeal; so that an abstract framing message will have a more positive impact that effectively affects the level of achievement of the goal distance compared to a concrete appeal. Research has also found that when members/customers are close to their goals, emotional appeals have a more effective effect than concrete messages.
 

This study aims to examine the concept of Working Out Loud (WOL) in measuring the success rate of implementing Enterprise Social Networks (ESNs) in companies. The adoption of this technology has not been widely implemented by companies in Indonesia. Implementing ESNs in companies as a tool to drive increased employee collaboration requires integration of social media and enterprise technology infrastructure. This platform does provide benefits for companies in the areas of innovation, increased productivity, and also employee engagement; but on the other hand there are several failures caused by employee factors that only focus on implementing technology without changing employee behavior patterns and also how to measure this behavior. The concept of Working Out Load (WOL) is an indicator tool that can be used to measure the success of ESNs implementation. Although the concept of WOL is still unclear, it provides many benefits. Not much research has discussed the benefits that exist in this relationship. The initial hypothesis of this study is that the two behavioral factors above exist and influence each other but are different, so measurements can be made with the developed scale. This study uses a survey distributed to employees of PT. Djarum (one of the large companies in Indonesia) which has implemented ESNs technology in the period October - November 2022. Processing exploratory analysis and data confirmation using SPSS 22 and AMOS 22 with a total of 313 respondents; which was divided randomly with 200 respondents for confirmation analysis and the rest as data for exploratory analysis. Departing from the abnormal nature and ordinal nature of the item scale used, this study uses the Spearman method (not Pearson). This aims to confirm the hypothesis so as to produce a rating scale for individuals and groups of WOL, so that researchers and practitioners can find WOL behavior in a company as a continuous process. The results of this study can be used as a reference for companies in Indonesia to develop ESN technology and measure the success rate of their operations.

Clinic is a health service facility that provides individual health services that provide basic and/or specialist medical services, organized by more than one type of health worker (nurse and/or midwife) and led by a medical professional (doctor, specialist doctor, dentist or doctor). specialist dentist).
One of them is the Insan Medika Clinic which serves health services including General Practitioners, Pediatricians and Gynecologists, so that they become a reference for treatment for the community. Over time, the Government held the National Health Insurance Program (JKN) – BPJS.
The target market desired by the Insan Medika Clinic is not only from the lower classes but from all walks of life. With a very affordable price for a big city like Semarang, people flock to medical clinics for treatment. But in reality the Insan Medika Clinic is not well known. The lack of promotion is one of the reasons. The previous promotional media used only nameplates that were not able to reach the wider community.
Moving on from the needs and objectives above, it is necessary to promote this Insan Medika Clinic. In this case the author uses print media which will make it easier for the public to find out about the Insan Medika Clinic. Print media used are leaflets and flyers.
Keywords Business, Print Media, Promotional Media, Insan Medika Clinic Semarang