This study aims to determine the effect of service quality, store atmosphere, and pricing on customer satisfaction at Senada Cafe in Kota Garo, Kampar Regency. The method used in this research is quantitative method. The sample in this study amounted to 99 respondents who were consumers of Senada Cafe, who were taken with non-probability sampling techniques including incidental sampling. Data collection in this study was carried out through distributing questionnaires that had been tested for validity and reliability. Data analysis was carried out using simple linear regression and multiple regression through the SPSS version 29 program. Validity test, reliability test, multicollinearity test, heteroscedasticity test, simple linear regression test, t test, multiple linear regression test, F test and coefficient of determination (R2) test, coefficient of determination (R2). The results showed that the variables of service quality (X1), store atmosphere (X2), and pricing (X3) had a positive and significant effect on customer satisfaction (Y).

CSR Program of PT. Pertamina RU II Sei Pakning is no longer a charity but is already in the form of a CSR program which is directed to increase people's income through the development ofmicro, small, and medium enterprises. Innovation is not only carried out in the product form of the program, but also innovation in processes, methods, strategies and systems. The goal is that the fosteredmicro, small, and medium enterprisesin the future can exist and be independent. The purpose of this study is to see the extent to which the implementation of the innovation-based CSR program in fostering the entrepreneurial spirit of themicro, small, and medium enterprisescommunity in Sei. Pakning. This type of research uses a mixed method. Methods of data collection is done by means of observation, interviews, questionnaires and documentation. The results showed that the implementation of the innovation-based CSR program at PT. Pertamina RU II Sei. Pakning has not been able to fully cultivate the entrepreneurial spirit of the assistedmicro, small, and medium enterprises. Statistical tests show that there is a significant effect of CSR program innovation consisting of product innovation, process, method, strategy and system on the entrepreneurial spirit of fosteredmicro, small, and medium enterprises. For this reason, it is better for Pertamina RU II Sei. Pakning made improvements to the innovations from the CSR Program they had carried out.