Dalam perkembangan dunia digital sekarang ini penggunaan media sosial sudah merupakan sutau kebutuhan untuk melakukan komunikasi dan mengetahui berbagai informasi tentang berbagai produk yang dibutuhkan oleh masyarakat, sehingga masyarakat akan lebih mudah untuk memenuhi segala kebutuhannya. Penelitian tentang peran brand ambassador BTS pada iklan GoFood dalam membangun brand awareness bertujuan untuk memahami dampak kampanye iklan GoFood yang melibatkan brand ambassador BTS dalam meningkatkan kesadaran merek GoFood di kalangan masyarakat yang selama ini semakin diminati , terutama para penggemar BTS. Penelitian ini akan melibatkan pengguna GoFood yang juga merupakan penggemar BTS sebagai informan kunci. Metode yang akan digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Data akan dikumpulkan melalui wawancara mendalam dengan informan kunci, yaitu pengguna GoFood yang juga merupakan penggemar BTS. Penelitian akan berfokus pada persepsi informan kunci terhadap kampanye iklan GoFood yang melibatkan BTS sebagai brand ambassador, serta pengaruh kampanye tersebut terhadap kesadaran  merek GoFood  dan  keinginan  informan  kunci  untuk  menggunakan layanan  GoFood. Berdasarkan hasil penelitian, dapat dibuat kesimpulan bahwa brand ambassador dari boyband BTS berperan penting dalam membantu GoFood membangun brand awareness. Dengan menjadi brand ambassador, BTS membantu memperkenalkan merek GoFood kepada jutaan penggemarnya di seluruh dunia, yang kemudian dapat memberikan dampak positif terhadap tingkat brand awareness dan preferensi konsumen terhadap GoFood.

<p>Traditional markets are markets that are built and managed by local governments. Relocation of a transfer of supporting facilities and infrastructure activities from one place to another in order to enhance the security, comfort and legality factors.Mranggen traditional market is one of the markets located in the village of Mranggen which is increasingly experiencing an increasing number of traders. For this reason, the Demak Regency Government decided to relocate the market, one of them is the traditional Mranggen market, the government's purpose of relocating Mranggen's traditional market to tidy up the former market which had not been neatly arranged. Mranggen's market relocation had an impact or pros and cons for traders and the surrounding community. The problem in this study is the impact of market relocation of Mranggen's traditional market relocation to traders in the surrounding community. The aim of the study was to determine the impact of Mranggen's traditional market relocation to both traders and the surrounding community with market relocation.</p><p>The research design used in this study is a holistic single case study. This study uses a qualitative approach. The types and sources of data used in this study are primary data and secondary data. The object of the research was conducted at the temporary shelter of Mranggen village. Informants are traders and communities around the shelter. Data collection techniques with triangulation.As for eclectic data analysis techniques. In this study, the validity of the research data was tested by credibility, transferability, dependability test, and confirmability test.</p><p>The results of our research on the impact of relocation on product quantity is the reduction in product quantity ranging from 30% to 50%. With regard to operating hours the impact of this relocation is a reduction in operating hours of only 6-8 hours per day. For the position of the stall The inconvenience of the stall position, the stinging smell of garbage, and when the rainy season often floods and lacks security. In terms of ease of reaching the location, the traders complained about the location of the remote relocation and the narrow road to relocation which affected the consumers' desire to buy. With this relocation, sales turnover has decreased from 75,000-250,000/day.</p>