The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.