This study aims to explore the influence of Kopi Sejuta Jiwa's TikTok content on students' purchasing decisions and to identify non-digital factors that also influence these decisions. This study uses a qualitative approach with a case study design, with primary data obtained through interviews with four students from different batches who have purchased Kopi Sejuta Jiwa products and are active TikTok users. Secondary data was obtained through observation of three TikTok content with the highest interaction from the official Kopi Sejuta Jiwa account. The results of the study indicate that students' purchasing decisions are more influenced by price, taste, location, and personal experience, while TikTok content is considered to have the potential to influence if it is packaged attractively and does not feel overly promotional. Content observation revealed that despite varied content approaches, engagement levels remain relatively low. This study concludes that digital marketing strategies need to be optimized through relevant, inspirational, and interactive content, while still balancing quality products and direct services.
 

This research is designed to investigate how the use of email marketing techniques can enhance customer loyalty at Company B. In the current digital landscape, email marketing is seen as a powerful tool for fostering connections with customers while promoting sustained engagement over time. By utilizing this approach, businesses can deliver valuable information, promotions, and content to customers in a more tailored and relevant fashion. To achieve these goals, this research adopts a descriptive analytic approach with a qualitative focus, where information is gathered through on-site observations, comprehensive interviews, and distributing surveys to staff directly engaged in the email marketing efforts at Company B. The results of the study indicate that the execution of email marketing strategies is being performed effectively and strategically, with the backing of sufficient internal resources, such as a digital marketing team and a campaign automation system. Many participants believe that personalizing content, effective communication, and the regularity of email dispatches are functioning well. Furthermore, most employees indicated that this strategy has played a pivotal role in bolstering customer loyalty and aiding in the development of stronger connections between the company and its customers. Therefore, it can be concluded that the application of email marketing strategies within Company B has a beneficial effect on enhancing customer relationships and should be regarded as a primary tactic for maintaining customer loyalty over the long term.

This study aims to analyze the feasibility of the direct compensation system applied to teaching staff at the ABD Private Kindergarten in Jakarta. The main focus is to assess whether the compensation system meets the principles of fairness, transparency, and alignment with teachers' workloads and responsibilities. A qualitative case study approach was employed, involving data collection through in-depth interviews with four educators, direct observations, and analysis of internal school documents. The findings reveal that the current compensation system fails to reflect teachers’ actual contributions and workload proportionately. The lack of objective performance evaluations and the absence of a structured salary increment mechanism were identified as key factors affecting work motivation. These results highlight the urgent need to reform compensation policies within early childhood education institutions. The study recommends the implementation of a more structured and transparent salary framework that considers years of service, educational background, and involvement in school activities. This research provides practical insights for private education stakeholders aiming to develop a more effective and sustainable compensation system that enhances both teacher welfare and educational quality.

This study aims to evaluate the effectiveness of employee training at PT XYZ, particularly in enhancing work performance and motivation. The research employs a descriptive qualitative method using purposive sampling. Informants consist of one team leader and three staff members selected through in-depth interviews, observation, and documentation. The results indicate that the training provided remains one-way, lacks interactivity, and is not entirely relevant to employees’ daily tasks. This leads to low motivation and minimal effectiveness in improving performance. Several challenges were also identified, including the absence of post-training follow-up, monotonous delivery methods, and limited time due to workload constraints. The study suggests that organizations should improve their training systems by aligning materials with job relevance, adopting more engaging methods, and ensuring continuous support from management.
 
 

This study aims to analyze the organizational structure implemented at PT X. It focuses on understanding its role in supporting coordination and communication, identifying task distribution issues, and evaluating its effectiveness in achieving organizational goals. Using a descriptive qualitative method, the study highlights the importance of a well-structured organization in facilitating decision-making, enhancing work efficiency, and streamlining communication channels. Findings reveal that although PT X has a formal organizational structure, its practical implementation encounters challenges. These include unclear task assignments, overlapping roles, workload imbalance, and slow cross-division communication. A lack of periodic structural evaluations further reduces operational efficiency. To overcome these problems, PT X must refine task distribution, clarify reporting lines, and improve interdepartmental coordination. The study concludes that an effective organizational structure requires consistent, adaptive, and integrated implementation aligned with the dynamic needs of the organization.

This study analyzes the impact of employee welfare on working conditions at PT P, focusing on welfare policies and facilities such as health insurance, employment insurance, on-site clinic services, maternity leave, workload balance, and working hours. Using a qualitative descriptive method, data were collected through interviews and direct observation of several employees. The findings show that company-provided welfare positively influences working conditions. Health facilities and work protection increase employees' sense of security and comfort. In addition, fair working hours, sufficient rest time, and attention to both physical and psychological well-being enhance work motivation and employee loyalty. Employees feel appreciated when the company supports work-life balance, leading to a more productive, harmonious, and low-conflict work environment. The study concludes that employee welfare is a key factor in shaping the quality of the workplace.