The investor decide their large alternatives investation influenced by several factors. Particulary the stock investation would influenced by stock market condition correlated with stock pricing. Based on 17 stock which analized with an index model, it gets 3 stock in the portofolio optimal compasition. that compasitions trap on the stock from another industries sector. the result of this research have some conclusion with deciding optimal portofolio based on the an index models.key word : retrun saham, Beta, Risk free, Excess return to beta, cut of rate, portofolio efisien, portofolio optimal, model indeks tunggal, indeks LQ-45

AbstractThe Investors decide   their large alternatives     Jnvestation influenced by several factors. Particulary     the stock investations   would influenced   by stock market condition correlated with stock pricing.   Based on 17 stock which analized with an index model,   it gets 3 stock in the portofolio optimal   composition.   That compositions   trap on the stock from another industries   sector.   The result of this research   have some conclusion   with deciding   optimal portofolio   based on the an Index Models.Key words   :   Cash Position, Current Ratio, Debt to Equity     Ratio, Financial Leverage,   Growth Potential, Return On Assets untuk diuji pengaruhnya     terhadap Dividen   Payout   Ratio.

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sendangmulyo yang terdampak pandemi COVID 19. Dengan adanya kondisi pandemi ini maka UMKM di tuntut untuk bertahan agar terhindar dari kebangkrutan. Metode yang digunakan dalam kegiatan pengabdian kepada masyarakat ini yaitu dengan memberikan pelatihan secara langsung dengan tutorial dilapangan dengan mengajarkan cara menerapkan digital marketing atau pemasaran online. Hasil yang diharapkan yaitu pasar produk UMKM di Kelurahan Sendangmulyo mendapatkan jangkauan pasar yang lebih luas tentunya dengan produk yang dikenali dan mudah di akses oleh konsumen

This research aims to test or find out how much influence the workload variable and work environment have on employee performance which is mediated by the work stress variable. This test was carried out using a questionnaire method on the performance of employees in the production and packaging fields. The number of samples in this research was 100 respondents using a purposive sampling method, namely determining samples whose sample size was not yet known. The analytical tools used are path analysis, outer model analysis, inner model analysis and hypothesis testing with the help of SmartPLS 4.1.0.3 software. The results of this research show that workload and work environment have a positive and significant effect on employee performance, workload and work environment have a positive and significant effect on work stress, work stress has a positive and significant effect on employee performance. The indirect effect shows that workload and work environment influence employee performance through work stress.

Persaingan bisnis asuransi semakin ketat dari waktu ke waktu. Pelanggan senantiasa akan membeli produk-produk asuransi yang dapat memberikan jaminan yang baik. Repurchase intention sering dimaknai sebagai keinginan pelanggan membeli ulang komoditas atau jasa yang ditawarkan di pasar. Kualitas pelayanan yang lebih ditekankan oleh pelanggan pada perusahaan asuransi berhubungan dengan layanan penjualan dan pemasaran, kemampuan R & D dan layanan inovatif terhadap kesediaan pelanggan untuk membeli kembali produk asuransi. Banyak hal yang mempengaruhi repurchase intention diantaranya perceived value, expected switching cost dan brand preference. Tujuan penelitian ini adalah menganalisis variabel mediasi brand preference terhadap pengaruh perceived value dan expected switching cost pada repurchase intention yang sekaligus menawarkan model empiris yang mengangkat variabel unik dalam bidang perusahaan jasa asuransi. Populasi dan sampel yang digunakan adalah pelanggan yang membeli produk asuransi di Indonesia berjumlah 269 dengan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan SEM dengan software AMOS. Hasil analisis membuktikan: 1). Perceived value mempengaruhi brand preference. 2). Perceived value mempengaruhi repurchase intention. 3). Expected switching cost mempengaruhi brand preference. 4). Expected switching cost mempengaruhi repurchase intention. 5). Brand preference mempengaruhi repurchase intention. Penelitian ini memberikan kontribusi yang positif kepada perusahaan asuransi agar senantiasa mempertahankan kepercayaan konsumen dan memberikan pelayanan terbaiknya sehingga konsumen selalu berminat membeli ulang produk-produk asuransi.

Penelitian ini bertujuan untuk mengetahui manfaat penerapan strategi kualitas produk dan penetapan harga pada Toko Deva Elektronik, dan mengetahui faktor pendukung dan penghambat dari strategi tersebut. Di dalam penelitian ini, mencari informasi mengenai manfaat penerapan strategi kualitas produk dan penetapan harga, faktor pendukung dan penghambat di dalam penerapan kualitas produk dan penetapan harga pada Toko Deva Elektronik. Metode penelitian yang digunakan adalah metode kualitatif deskriptif, dengan menggunakan triangulasi sumber, triangulasi metode, dan triangulasi waktu. Dengan partisipan yang berjumlah 5 orang, yang terdiri dari 1 pemilik Toko, 1 karyawan Toko, dan 3 pelanggan atau konsumen Toko. Hasil penelitian menunjukan bahwa penerapan strategi kualitas produk dan penetapan harga pada Toko Deva Elektronik memiliki manfaat sebagai berikut : 1. Peningkatan penjualan dan pendapatan, 2. Peningkatan jumlah konsumen, 3. Meluasnya lingkup jangkauan pasar. Faktor pendukung dan penghambat dalam penerapan strategi adalaah sebagai berikut : Faktor Pendukung antara lain : 1. Kualitas produk yang ditawarkan , 2. Harga yang bervariasi, 3. Kelengkapan Produk. Faktor Penghambat antara lain : 1.   Penjual harus komunikatif terhadap pembeli, 2. Banyaknya barang retur. Terdapat banyak manfaat dari penerapan strategi   kualitas produk dan penetapan harga pada Toko Deva Elektronik, jika dibandingkan dengan kedalanya, sehingga bisa dikatakan bahwa penerapan strategi ini bisa dikatakan sangat efektif   dalam meningkatkan penjualan, dan memperluas jangkauan pasar.  Kata kunci : Kualitas Produk; Penetapan Harga; Manfaat kualitas produk dan penetapan harga.

<p>How the consequences of Service Quality, Product Quality, Consumer Loyalty as a Mediating Variable to Consumer Loyalty to purchasing decisions in Pempek Ny Kamto Majapahit Semarang. Respondents wore non-random sampling illustration methods. This illustration is wearing Purposive Sampling method, minimun once tasted Pempek Ny Kamto Semarang and the last time had arrived at Pempek Ny Kamto Majapahit Semarang. Methods of collecting information by wearing questionnaires and have been tested for validity and reliability. In testing variable Service Quality, Product quality, Consumer satisfaction with research Purchasing Decisions using multiple linear regression analysis. There are also results showing if Qualiy Service, Product Quality, Consumer Loyalty have a positive and significant influence on purchasing decisions.</p><p> </p>

<p>The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.</p><p>The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.</p><p>The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.</p><p>Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.</p>

t<em>his study aims to determine the effect of product, trust, price, convenience, and experience on customer satisfaction for Facebook users in DKI Jakarta. The discussion described in this study is about purchases on social commerce Facebook. The data used in this study are primary and secondary data. Primary data was obtained from collecting questionnaire responses using 5 Likert scales as a measurement of research variables and secondary data obtained from various reliable sources. This research uses non-probability sampling method with purposive sampling technique. The researcher uses the Confirmatory Factor Analysis (CFA) analysis method using the AMOS version 26 program which is part of the Structural Equation Model (SEM). Research on 175 Facebook users in DKI Jakarta illustrates that trust is a very important factor in transactions on the Facebook marketplace platform. The transaction experience passed by the respondent can also be used as a factor in influencing customers to feel satisfied. Product, price, and convenience have no influence on customer satisfaction when buying goods on the facebook marketplace</em>

<p>The purpose of this study is to examine the effect of Profitability proxied by ROA, Working Capital Proxied by Debt Equity Ratio and Liquidity Proxied by current Ratio to the potential for Firm Value in the company. The sample used in this study is various manufacturing companies listed on the Indonesia Stock Exchange during the period 2017 to 2020. The sample selection method used was the purposive sampling method. Hypothesis testing is done using logistic regression. Based on the results of hypothesis testing it can be concluded that the Return On Asset variable is proven to have a significant positive effect on the likelihood of Firm Value, the Debt Equity Ratio Variable is proven to have a significant negative effect on the likelihood of Firm Value, as well as the Current Ratio variable also has a significant Positif effect on the likelihood of firm Value.</p>