This study focuses on strengthening brand equity in the Visual Communication Design (VCD) study program at higher education institutions by implementing interactive multimedia. The background of the problem lies in the importance of branding innovation in addressing the increasing competition in the education sector. The purpose of this research is to evaluate the impact of interactive multimedia on four dimensions of brand equity: brand awareness, brand loyalty, perceived quality, and brand associations. The methodology employed involves a mixed quantitative and qualitative approach. Data was collected through a survey of 100 respondents using a Likert-scale-based questionnaire and in-depth interviews with relevant participants. A paired t-test was used to analyze changes in brand equity perceptions before and after implementing interactive multimedia. The results show a statistically significant increase in brand awareness by 20% (p < 0.01), brand loyalty by 25% (p < 0.01), perceived quality by 18% (p < 0.01), and brand associations by 19% (p < 0.01). These findings provide practical contributions to higher education institutions by demonstrating that interactive multimedia is not merely a communication tool but an effective strategy for building emotional engagement with audiences and enhancing institutional reputation. Furthermore, qualitative insights highlight the role of interactive multimedia in fostering deeper emotional connections and improving perceptions of quality. This research supports adopting technologies like Augmented Reality (AR) and Virtual Reality (VR) to enrich future learning experiences. Continuous implementation and innovation in interactive content are also necessary to remain relevant and competitive in the dynamic education market.

The Boyolali Regional Library is a means of supporting public education organized by the Government of Boyolali Regency, Central Java. It is necessary to design promotional media and library information in order to increase public interest in coming and getting to know the complete library facilities. This research designs multimedia in the form of 2D digital motion graphic video as a promotional media for the Boyolali regional library. The method used is the Holistic Multimedia Development Model (HMDM) development model whose multimedia development stage considers the guiding aspects of multimedia quality. The results of the media expert and material expert validation test with a score of 85% and 90%, respectively. While in the user test, the positive response was 86%. So that the results of multimedia design are in the very good category and in line with expectations.

Desain lansekap kota merupakan suatu pendekatan dalam mendesain kota yang memberikan dampak positif bagi penduduk kota dengan menyediakan lingkungan yang layak huni. Lansekap kota hadir dalam berbagai bentuk,salah satunya adalah taman kota. Taman kota adalah salah satu fasilitas yang disediakan oleh suatu kota dan penduduknya dapat melakukan beberapa aktivitas di dalamnya. Sebuah taman kota juga berfungsi sebagai landmark kota. Kota Salatiga memiliki beberapa taman dengan fungsi rekreasi tetapi tidak banyak taman kota yang tersedia berfungsi sebagai ruang publik. Salah satunya adalah taman yang terletak di Kecamatan Tingkir Kota Salatiga, yaitu Taman Tingkir. Tujuan penelitian ini adalah untuk menerapkan teknologi komputer rancang bangun 3D dalam mendesain ulang (redesign) taman Tingkir dengan konsep Urban landscape design. Sebuah taman kota yang fungsional, estetis, dapat menjadi ruang publik yang lebih baik dan bisa menjadi tengara (landmark) di wilayah tersebut. Metode pengembangan produk Virtual 3D Desain Taman Kota menggunakan 5 langkah ADDIE (Analysis, Design, Development, Implement and Evaluation). Dalam kepentingan akademik penelitian ini menghasilkan eksperimentasi teknologi komputer grafis dalam pengembangan desain taman kota.

Multimedia learning software development requires design methods, development tools, examination models and proficiency in Information Technology systems. It is necessary to formulate a Holistic Method which considers all related aspects in order to guide the quality of good design in designing Multimedia Learning. Implementing the findings of the Holistic Method formulation to build multimedia learning with good design quality. This study formulates the stages of multimedia development which include: Creative Brief, Design, Material Preparation, Compiling, Testing, Distribution. The multimedia software development process will be guided by 15 guiding elements which are grouped into 5 elements, include : content, appearance, utility aspect, user caracter, and didactic. These guiding elements are used to produce good quality learning multimedia designs. The methodology is called Holistic Multimedia Development Model (HMDM).