This study was conducted in February - March 2025 at Sumber Mulya Cow Milk located in Sukasari Village, Kabawetan District, Kepahiang Regency. This study aims to 1). To find out how much income is in the Sumber Mulya cow milk business in Sukasari Village, Kabawetan District, Kepahiang Regency. 2). To find out what factors influence the production of fresh cow's milk in the Sumber Mulya cow milk business in Sukasari Village, Kabawetan District, Kepahiang Regency. The respondents in this study were the owners of the Sumber Mulya Cow Milk Business in Sukasari Village, Kabawetan District, Kepahiang Regency. The method of determining respondents was carried out by purposive sampling with the consideration that the business owner was successful in cultivating dairy cattle and producing fresh cow's milk. The data analysis method used in this study was revenue analysis, income analysis and cobb-dauglass function analysis and using multiple linear regression. The results of the study that the regression equation shows a constant value of α of -8.068 if the Labor Variable (X1), Amount of Feed (X2), Amount of Water (X3) then the Production Variable (Y) is -8.068. The influence of the labor variable (X1), Amount of feed (X2) and amount of water (X3) on cow's milk production (Y), then the significance value is obtained .000 < 0.05 or 5% then it can be concluded that the independent variables have a significant effect simultaneously (together) on the dependent variable, with a calculated f value of 13.995 > f table 3.35 which shows the calculated f value is greater than the f table and there is a significant influence on the three independent varimuables on the dependent variable.

The research analysis of Strawberry Fruit Marketing in the Lake Mas Harun Bastari area, Selupu Rejang District, Rejang Lebong Regency aims to find out marketing channels, marketing margins, and to find out how efficient the Strawberry marketing is in the Danau Mas Harun Bastari tourism area.
This research was conducted in June 2022 in the area of ​​Danau Mas Harun Bastari, Selupu Rejang District, Rejang Lebong Regency with farmers and traders in the Mas Harun Bastari Lake area. The data analysis used in this research is Marketing Channel Analysis, Marketing Margin Analysis, and Marketing Efficiency Analysis. This data analysis was used for Farmers and the 11 Retailers Respondents in the Danau Mas Harun Bastari District, Selupu Rejang District, Rejang Lebong Regency.
Based on this research, it is known that the Strawberry Marketing Channel in Selupu Rejang District, Rejang Lebong Regency has one Marketing Channel. Where farmers (producers) sell directly to retailers, then retailers sell to consumers at a price of Rp. 60,000 with a 0.5 kg mica box at a price of Rp. 35,000 and 0.25 kg at a price of Rp. 25,000 where the cost of Rp. 60,000/Kg will get profit of IDR 30,000/kg. This value explains that the retailer receives a higher price than the price received by the consumer, which means that the retailer is not disadvantaged in the marketing channel because the profits obtained by the retailer are greater than the marketing institutions in the marketing channel. The costs incurred by Retailers are in the form of transportation costs, packaging costs, equipment depreciation costs. because the strawberries are well sorted to suit the wishes of consumers. The advantage of marketing institutions is in the form of remuneration received by each marketing agency that participates in marketing strawberries starting from the Farmer level to the Consumer level.