The study of the Social and Economic Impact of the Covid-19 Pandemic on Fruit Traders in Curup District, Rejang Lebong Regency, aims to analyze the social impact of the COVID-19 pandemic on fruit traders and analyze the economic impact of the COVID-19 pandemic on fruit traders in Curup District. This research was conducted in February - March 2022 in Curup District, Rejang Lebong Regency, with the consideration that in Curup District is part of the livelihood as a livelihood and includes quite a lot of fruit traders. The analytical method used in this study is the Wilcoxon signed rank test analysis method, using the SPSS Statistics for windows software as a tool. Processed using excel software. The results showed that the impact of changes in social behavior and maintaining cleanliness that occurred to traders in Curup District, it has been tested that the indicator variables before and before the covid-19 pandemic on changes in attitude and maintaining cleanliness experienced a significant decrease from 0.05, meaning that there was a change between before and before the COVID-19 pandemic. The economic impact has been tested on indicators of changes in income before and before the covid-19 pandemic, the value of which is small from 0.05, which means there is a change, the covid-19 pandemic situation has a negative impact on economic traders causing a decrease in the monthly average
 
 

Research on Business Analysis of Cap AA Powdered Coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency aims to find out how much the production cost of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency, how much revenue and income is obtained and whether the business is The production of Cap AA ground coffee in Sidorejo Village, Central Curup District, Rejang Lebong Regency is efficient. This research was conducted in May 2021 – June 2021 in the Cap Cangkir AA ground coffee industry in Sidorejo Village, Central Curup District, Rejang Lebong Regency. The data analysis method used is cost analysis, revenue, income, R/C Ratio. The cost incurred in the AA stamped coffee powder business is Rp. 29,677,373/month or Rp. 1,978,492/ production. The total revenue from the Cap AA Coffee Powder business is Rp. 37,200,000 per month or an average of Rp. 2.480,000 per production, during the study period with a total operating income of Rp. 7,522,622 per month or an average of Rp. 501,508 per production. The results of the calculation of the R/C Ratio analysis show that the R/C ratio is 1.25. This means that each expenditure of Rp. 1.00 it will generate income of Rp. 1.25. Based on the R/C ratio value obtained with a value of more than 1, it can be said that Mr. Seno's AA powder coffee business is efficient and profitable.