This study aims to test and prove the existence of a partial and simultaneous influence between internal factors, external factors and emotional factors on the interest in youth entrepreneurship in Salem District. This type of research is quantitative research using associative research methods. The sampling technique in this study used propotional random sampling using the Slovin formula.  Data collection was carried out by distributing questionnaires to 100 respondents who were youths of Salem District. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests.

This study aims to find out how to apply the marketing mix strategy and to find out the strengths, weaknesses, opportunities and threats in implementing the marketing mix strategy at PT. Innovative Brebes Synergy. Another goal is also to find out how the strategy at PT. Brebes Innovative Synergy in dealing with competitors with other companies that have the same product. This study used descriptive qualitative method. Data collection techniques using interview and documentation techniques. Data analysis using SWOT analysis. The place and its location at PT. The synergy of Innovative Brebes with the speakers, namely the General Manager and the Quality Control division. The results showed that the application of the marketing mix strategy at PT. The synergy of Innovative Brebes in the SWOT matrix is ??in quadrant I. The strengths of the 4P marketing mix are: product, price, while the weaknesses are: promotion and price. The threat is promotion and place. The strategy in dealing with competitors with other companies that have the same product creates a strong brand image and maintains product quality to be able to differentiate the product from other products.

The impact of the Covid-19 pandemic has affected many various fields, including the people's economy. The affected economic sectors include Micro, Small and Medium Enterprises (MSMEs), both culinary and handicraft businesses and. Their income is declining. This is due to the decline in people's purchasing power. Various efforts were made to deal with the possible business risks faced. However, MSME actors are still faced with various problems, both technical and nontechnical. This condition is a challenge in order to prepare for capital expenditures and the flow of the impact of the pandemic. Various strategies are carried out in order to keep the business running. If the Covid-19 pandemic continues, it is not impossible that some business actors will be able to go out of business to close their businesses. This prediction certainly threatens the Indonesian national economy. This study aims to find out what factors affect the income of MSMEs during the Covid-19 pandemic. The population in this study was 30 members of the Club MSME actors in Banjaratma Village. This research. The results of the factor analysis stated that in this study, 10 factors were found that influenced the decline in MSME income during the Covid-19 pandemic in Banjartma Village. These factors are: social distancing factors, PSBB factors, raw material factors, sales factors, technology factors, fund assistance factors, influencer factors, banking factors, consumption factors, and structural policy factors

The decision to purchase household products of residents of Songgom, Songgom District, Brebes Regency decreased. The number of components that consumers consider in choosing an item is due to business developments in the trade sector. This makes buyers more specific in determining purchase decisions, for example at PT Sumber Alfaria Trijaya (Alfamart). This research was conducted in Alfamart, Songgom District, Brebes Regency. The existence of business competition makes Alfamart Songgom need to improve promotional procedures in increasing the number of buyers. The aim of this research is to determine the influence of promotion and service quality on purchasing decisions at Alfamart Songgom. The data used is primary data by distributing questionnaires to consumers at Alfamart Songgom. The population in this study were visitors or buyers at Alfamart Songgom. The number of samples in this test was 145 respondents who were determined using the Slovin formula. The data analysis procedures used are instrument tests, classical assumption tests, multiple regression tests. The results of the t test obtained a promotion variable sig value of 0.001 < a α value (0.05), a service quality variable of 0.010 < a α value (0.05, so it was declared to have a partial effect. The results of the F test obtained a sig value. of 0.000 < 0.05, explaining that promotion and service quality have a significant influence on purchasing decisions at Alfamart Songgom. 
 

The development of industrial enterprises today is increasingly demanding quality human resources. PT Selim Elektro is a company engaged in the assembly of electronic cables that produce wire harnesses, especially in the Brebes region. The problem that arises today at PT Selim Elektro is about the performance of employees who have not been optimal. Employee performance is the main focus that must be improved immediately so that work targets are achieved and increased. The success of an enterprise cannot be achieved if it relies solely on individual efforts, but requires cooperation between employees and the organization of learners within the company. The purpose of this study was to determine how much influence teamwork and learning organizations have on the performance of PT Selim Elektro employees. This research uses quantitative methods. The method of sampling in a random way, as well as the number of samples were established by the Slovin formula, a total of 91 employees. The data analysis tools in this study used the analysis of t-test tests, F tests, and multiple linear regression tests, which were tested by instruments with previous validity and reliability tests. The results of this study show that teamwork and learning organizations can affect the improvement of the performance of PT Sellim Elektro employees. The amount of influence of teamwork variables and learning organization variables on employee performance variables was 54.3%, and the rest by other variables not examined

Sejak Otda dicanangkan tahun 1999 banyak Pemerintah Daerah mulai menggali potensi budaya daerah masing-masing. Folklor Baru Klinting pun populer untuk digali menjadi ikon wisata di Kabupaten Semarang, tidak terkecuali taman wisata Saloka Theme Park (STP) yang berada di Lopait, Tuntang. STP dijadikan klien dalam riset kebutuhan (needs assessment) visual branding dan media promosi ilustrasi eduwisata Kabupaten Semarang. Pendekatan penelitiannya adalah deskriptif kualitatif, model analisis interaktif, diakhiri dengan analisis SWOT. Secara spesifik pada awalnya ada tiga tujuan penelitian. Tiga tujuan tersebut bisa dirangkum menjadi satu tujuan, yaitu: mendapatkan peta kebutuhan bahasa rupa dan bahasa kata dari wisatawan, yang digunakan sebagai konsep perancangan visual branding (VB) dan media promosi. Berdasarkan tiga tujuan awal penelitian tersebut, maka hasil penelitian ini dapat disimpulkan : (1) terkait eduwisata Kabupaten Semarang berbasis folklor Baru Klinting, pengunjung/user/wisatawan lebih membutuhkan bahasa rupa (98%) dari pada bahasa kata; (2) VB dan media promosi eduwisata/edutainment folklor Baru Klinting berbasis bahasa rupa vT didominasi oleh CW (Cara Wimba) Ukuran Pengambilan dan CW Sudut Pengambilan; (3) VB dan media promosi eduwisata folklor Baru Klinting sebaiknya berkonsep bahasa rupa tradisi: aneka tampak, dari kepala ke kaki, sinar X, cara kembar, rinci diperbesar, dll.