This study examines how branding ambassador Syifa Hadju and content marketing affect Glad2glow skin care purchases. The research will focus on @glad2glow Instagram followers. This research was inspired by severe local perawatan kulit competition and consumer apathy about buying. Glad2glow hired Syifa Hadju as its brand ambassador and implemented a social media content marketing campaign to address this challenge. Using a Likert-scale questionnaire, quantitative data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS software. According to the research, Syifa Hadju significantly improves the possibility of customers completing a purchase, while engaging and consistent content marketing enhances audience engagement. Both components boost customer purchase intent, but the brand ambassador has a greater impact. These findings help create effective digital marketing strategies in the competitive perawatan kulit business.

This research seeks to examine the effect of service quality on revisit intention, with customer satisfaction acting as a mediating variable, at Adiksi Coffee in Bandar Lampung. The study employed a survey method using questionnaires, gathering responses from 160 individuals who had previously visited Adiksi Coffee. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the relationships among service quality, customer satisfaction, and revisit intention. The analysis utilized the SERVQUAL dimensions for measuring service quality, alongside performance, expenses and overall expectation dimensions for customer satisfaction, and the Theory of Planned Behavior (TPB) dimensions for revisit intention. The findings revealed that service quality significantly and positively influences customer satisfaction; service quality also directly and positively impacts revisit intention. Additionally, customer satisfaction was found to have a significant positive effect on revisit intention and served as a mediator in the relationship between service quality and revisit intention. This study highlights the critical role of service quality in shaping customer satisfaction and revisit intention within the coffee shop sector, particularly at Adiksi Coffee. These insights offer valuable practical implications for coffee shop operators aiming to enhance customer satisfaction and encourage repeat visits by focusing on service quality improvements.

Especially in the face of the challenges of globalization and complex social changes, character education is very important to develop quality human resources. Library research methods and case studies are used in this study to achieve the goal of creating a system-based character education program. Literature reviews discuss the literature on the theory and practice of character education, while case studies show how these methods are used in certain situations. Character education programs use a systems approach, which combines various aspects, such as curriculum, learning techniques, school environment, family, and community involvement, to produce a sustainable and mutually supportive educational process. The results of this study show that the systems approach allows for a more effective character education program compared to the partial or limited approach to the school environment only.
 
 

This research aims to determine "The Effect of Using Slogans in Advertisements on Consumer Purchasing Decisions for Sosro Bottle Tea Mediated by Brand Awareness". In this research there are three variables, namely, slogans in advertisements as the independent variable, purchasing decisions as the dependent variable, and brand awareness as the mediating variable. The research method used in this research is quantitative with a descriptive approach distributed to 100 respondents using a questionnaire distributed online with a Likert scale technique. Based on the problem formulation and discussion of research results, the following conclusions are obtained: (1) Slogans have a significant effect on brand awareness. (2) Slogans have a significant effect on purchasing decisions. (3) Brand awareness has a significant effect on purchasing decisions. (4) Slogans do not have a significant effect on purchasing decisions through brand awareness as a mediating variable.

 
                The effect of Beauty Vlogger's video on the buyer's interest in buying a beauty product is significant. It means that in this case it's certainly becoming new as one of the innovations in advertising. That is why the Author is interested in discussing the material regarding these conditions. The purpose of writing articles on this issue is to compare and test the validity of Beauty Vlogger's influence as a form of innovation itself as the digital world continues to grow, especially in advertising or endorsement. The author uses quantitative methods in writing this article. Where in this case the author not only presents actual facts, but also in his writing provides accurate data. Research has shown that Beauty Vlogger's significance, personality, appearance, and popularity greatly influenced the public in making decisions about which beauty products to choose.