This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary factor in attracting consumer interest. The flexible and competitive pricing strategy, adjusted according to market conditions and consumer purchasing power, along with bonuses for loyal customers, proved to increase customer loyalty and sales. Product distribution is carried out through traditional channels and has begun utilizing digital platforms to expand market reach, with the strategic location of the business supporting distribution efficiency. Promotion, still mainly traditional, is starting to develop into digital promotion through social media, which effectively increases product visibility and appeal. This study concludes that the consistent and adaptive application of the 4P marketing mix can enhance Firdaus Farm’s competitiveness in the tilapia market. It is recommended that business practitioners continue to develop product innovations, evaluate pricing, expand digital distribution, and optimize digital promotion in order to face increasingly intense market competition.

This study aims to analyze the dynamics of rice production in Tasikmalaya City during the period 2020 to 2025, as well as identify challenges and formulate relevant strategies in order to support national food self-sufficiency. The approach used is descriptive qualitative by utilizing secondary data from the Central Statistics Agency (BPS) and various policy documents and relevant scientific studies. The results of the study indicate that rice production in Tasikmalaya City experiences fluctuations influenced by natural factors, policies, and pressure on agricultural land. The main challenges faced include land conversion, limited technology, and farmer access to training and financing. To overcome this, the proposed strategy includes protecting agricultural land, increasing farmer capacity, and strengthening agricultural institutions and infrastructure. This study makes an important contribution to efforts to increase regional rice production in supporting national food security in a sustainable manner.

Agro-industry is a strategic sector that supports rural economic growth and food security. Agro-industry, as a strategic sector, often faces challenges in financial management, which have an impact on business stability and sustainability. This research analyzes the financial performance of the Tahu Bulat Putra Mandiri Agroindustry in Ciamis Regency based on liquidity, solvency and profitability ratios. Financial report data for the last three years (2022-2024) was analyzed using the case study method by calculating financial ratios, such as current ratio, quick ratio, debt to asset ratio, debt to equity ratio, return on assets (ROA), and return on equity (ROE). The results show fluctuations in financial performance, where the liquidity ratio is good enough to meet short-term obligations, but solvency reflects high financial risk due to dependence on debt, while profitability experiences a decrease in efficiency in generating profits. This research recommends improving capital structure, increasing operational efficiency, and business diversification to ensure the company's financial sustainability and stability.

Islamic boarding schools (pondok pesantren) play a strategic role in developing human resources that are not only religiously competent but also economically independent. In addressing the challenges of globalization, pesantren independence can be strengthened through entrepreneurship programs that provide economic benefits, empower students (santri), and contribute to the surrounding community. This study focuses on analyzing the entrepreneurship programs at Pondok Pesantren Al Kautsar 561, which include biofloc tilapia farming and melon cultivation in greenhouses, using a descriptive qualitative approach. Data collection involved focus group discussions (FGD) with foundation administrators, teachers, students, and the local community. The findings reveal that entrepreneurship programs enhance pesantren independence by generating additional income, which is utilized for scholarships and operational activities. Entrepreneurship training equips students with practical skills in agribusiness and aquaculture, such as biofloc systems and greenhouse technology. Furthermore, these programs strengthen the relationship between pesantren and the community through community-based economic collaboration, creating job opportunities and improving local economic resilience. However, challenges such as limited resources and access to technology persist. Solutions include establishing strategic partnerships with external parties and providing training in digital marketing to ensure program sustainability.

Al-kautsar 561 Islamic Boarding School Agriculture in carrying out the program to provide agricultural production facilities has problems in the procurement and distribution process of agricultural production facilities. The purpose of this paper is: (1) To examine the saprotan supply program and the saprotan procurement planning system in agriculture at Al-kautsar 561 Islamic Boarding School, (2) To study the saprotan procurement system in agriculture at Al-kautsar 561 Islamic Boarding School, and (3) To study the saprotan distribution system in Al-kautsar 561 Islamic Boarding School. The data collection method used is the method of active participation, observation, and active role in agricultural activities at the Al-kautsar 561 Islamic Boarding School. Using primary data and secondary data and using qualitative descriptive analysis. The process of procurement of agricultural production facilities uses a centralized system, namely by the Supply Chain Officer, the process of distributing agricultural production facilities uses a direct distribution system.