The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.

Young entrepreneurship has become a trend among students with the development of technology and social media today. The aim of this activity is to increase the knowledge and enthusiasm of students in the city of Pematangsiantar so they understand the concept of entrepreneurship and its management strategies. Activity theme: The Role of the Young Generation in Developing a Creative, Independent and Competitive Entrepreneurial Spirit. This activity was attended by 200 students and displayed the results of group product trials. Participants came from invitations from several universities in Pematangsiantar City. The activity was held in collaboration with Murni Teguh PSDKU Pematangsiantar University, the Kelompok Tani Nelayan Andalan (KTNA), Pematangsiantar Tax Office. The results of the activity showed that 90% were satisfied with the material presented and there was an interactive discussion that provided solutions to problems faced by students so far through the distributed Google form

Training on organic fertilizer processing is one solution to increase the amount of coffee production in Huta Tinggi, Samosir Regency. This community service activity aims to increase public knowledge in utilizing waste into organic fertilizer so as to increase the income of farming communities. Activities are carried out with direct assistance to farmer groups by providing theory and direct practice on coffee plantations. This activity received a very good response from farmers because it provided direct practice. Based on the results of interviews after the activity, 95% of participants felt the benefits of the PKM activity and hoped that there would be mentoring in the implementation of the next activity so that problems in the field could be resolved well.

Content creator training conducted by the Indonesian Business Polytechnic in collaboration with the Simarmata Young Generation to increase young people's creativity. This activity aims to increase young people's knowledge of using social media to get various benefits. Activities are carried out in workshops accompanied by practices using Instagram and TikTok media as content media. Seventy youth participants from Pematang Siantar attended the action. The training continued enthusiastically because the speaker is an activist content creator on YouTube, TikTok, and Instagram. After the activity, an activity survey showed that 98% of the participants were very interested in the material presented and gained new knowledge about using social media for more positive things.

Tujuan Pendidikan nasional adalah untuk mencerdaskan kehidupan bangsa. Kecerdasan dibutuhkan oleh setiap orang untuk menghadapi zaman yang telah memasuki era globalisasi karena tanpa kita sadari ilmu pengetahuan sudah semakin berkembang dari masa ke masa. Perkembangan ilmu pengetahuan ini mendukung untuk terciptanya teknologi yang perkembangannya sangat pesat Pendidikan di era globalisasi dapat diartikan sebagai integrasi pendidikan nasional ke dalam dunia pendidikan. Di era globalisasi, kemajuan bangsa sangat ditentukan oleh pemanfaatan ilmu pengetahuan dan teknologi. Teknologi yang berkembang saat ini telah memasuki era digital, dimana segala bidang telah memanfaatkan teknologi untuk mempermudah pekerjaan, termasuk dalam bidang pendidikan. Teknologi pendidikan adalah suatu sistem yang digunakan untuk mendukung pembelajaran agar tercapai hasil yang diinginkan. Peran teknologi dalam pendidikan diimplementasikan dalam penggunaan media pembelajaran, perangkat administrasi, dan sumber belajar. Dampak positif penerapan teknologi dalam dunia pendidikan adalah lebih efisien dari segi waktu, biaya, logistik dan masalah kelembagaan lainnya, sedangkan dampak negatifnya adalah teknologi dapat mengubah kehidupan masyarakat.